Understanding global audience demand for content enables smarter decisions along the entire content development and monetization lifecycle.
Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."
"According to Parrot Analytics, Netflix’s share of the streaming pie has continued to shrink as competitors like Disney+, Apple TV+ and HBO Max have entered the market."
"Ms. Teigen is in the top 0.5% of all U.S. talent when it comes to popularity online, according to Parrot Analytics."
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
The film industry is at a pivotal moment in its century-long history. A massive technologically driven revolution that has impacted and irrevocably changed how people want to watch movies has led to new businesses, shifting priorities, and concerns about what the future looks like.
The number of Japanese and South Korean talents who have become worldwide sensations in a plethora of industries has increased tenfold over the last few years.
"According to Parrot data, interest in 'Love Life' was 9 times higher than the average for a TV show in the four days after HBO Max’s launch. 'Legendary' was 7.5 times above average."
"Netflix has become even more popular during this time of stay-at-home orders, according to data released this week by Parrot Analytics. "
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.
With rapid consolidation in the space and efforts to create critical mass to convert potential customers or trial subscribers into ongoing paying members, the bundling has returned - but the role of each individual component to a bundle has changed. Bloating an offering like cable packages became infamous for won’t work in the DTC space where subscription decisions aren’t just based on the quantity of options but consistent access to a selection of favorite shows and franchises.
We’re in a period of heavy consolidation. Conglomerates are merging with conglomerates, studios are becoming integral arms in massive technology firms and, perhaps most relevant to people reading this, independent production companies are becoming the crown jewel for traditional entertainment companies, tech players entering the market, and VC-backed firms.
Hollywood has tried to figure out how to successfully wade into the world of video games for decades, but a recent string of animated and live-action hits have demonstrated there is more demand than ever from fans to see exceptional adaptations and extensions of their favorite games.
Everyone wants the next big franchise. Marvel Studios has generated close to $25 billion at the global box office alone since 2008’s Iron Man - and that doesn’t include ancillary revenue, Disney+ subscriptions activated, theme park visits, or games licensing opportunities. Joker, a darker take on DC Comics’ most infamous villain, saw more than $1 billion at the box office and spurred a sequel, with director Todd Phillips in talks to potentially help architect the future of the DC Cinematic Universe.