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Understanding global audience demand for content enables smarter decisions along the entire content development and monetization lifecycle.
Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."
"According to Parrot Analytics, Netflix’s share of the streaming pie has continued to shrink as competitors like Disney+, Apple TV+ and HBO Max have entered the market."
"Ms. Teigen is in the top 0.5% of all U.S. talent when it comes to popularity online, according to Parrot Analytics."
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
The film industry is at a pivotal moment in its century-long history. A massive technologically driven revolution that has impacted and irrevocably changed how people want to watch movies has led to new businesses, shifting priorities, and concerns about what the future looks like.
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.