Partner with Parrot Analytics to harness the power of the attention economy.
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."
"According to Parrot Analytics, Netflix’s share of the streaming pie has continued to shrink as competitors like Disney+, Apple TV+ and HBO Max have entered the market."
"Ms. Teigen is in the top 0.5% of all U.S. talent when it comes to popularity online, according to Parrot Analytics."
HBO and HBO Max’s Chief Content Officer Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
Demand for TV shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.
Navigating Covid-19: Practical solutions and roadmaps for the TV industry to survive and thrive
"According to Parrot data, interest in 'Love Life' was 9 times higher than the average for a TV show in the four days after HBO Max’s launch. 'Legendary' was 7.5 times above average."
"Netflix has become even more popular during this time of stay-at-home orders, according to data released this week by Parrot Analytics. "
Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.
When does it make sense for a major SVOD or AVOD player to “save a show?” There are a few essential questions that players in the space need to answer before determining whether or not to acquire the rights to a series that someone else has decided no longer works for them. For "Manifest", it's a pretty simple case for executives.
It’s a sellers market in the entertainment industry right now, and there’s no better example of how lucrative the possibilities are now than Hello Sunshine’s $900 million sale. Focusing on women-led series and films, and providing a platform for emerging talent, Hello Sunshine quickly found its place as a content supplier in Hollywood - with data to back up the team’s insight into what audiences want.
Talent is key to building new franchises and hit television series - and those hit TV shows or massive franchises in turn attract new talent. Understanding what talent is needed, and how to best employ those actors in shows that travel around the world is the difference between building a streaming service that continues to grow and entertain hundreds of millions of subscribers around the world and those who can’t keep up with global demand trends.
Netflix is often considered a singular network that audiences gravitate to as they would any other channel. Netflix is not the equivalent of a singular network, however, it’s the quintessential digital bundle. Each piece of content is its own individual contribution to a massive bundle offering and, as such, understanding the value each title brings is key to understanding the platform as a whole.