Data-driven collaboration to maximize value of a combined library featuring Alcon's own Blade Runner 2049, The Blind Side and The Expanse alongside newly acquired global franchises like The Matrix and Mad Max
LOS ANGELES - April 2, 2026 - Alcon Media Group and Parrot Analytics today announced a strategic partnership to integrate Parrot Analytics’ industry-leading global, cross-platform entertainment analytics and content valuation into Alcon’s decision-making across film, television, interactive and publishing. The collaboration provides a unified, global view of audience demand and independent valuation to prioritize development, inform go-to-market plans, and unlock long-term potential across Alcon’s library.
Following Alcon’s acquisition of the Village Roadshow Entertainment Group film library - adding 108 feature titles - the company is broadening its focus from individual productions to the careful stewardship and monetization of a larger library of existing work. Together with Parrot Analytics, Alcon will identify latent demand, assess franchise viability, and determine optimal timing and format by market around existing titles so timeless stories can reach new audiences thoughtfully and effectively.
“Our founding principle has always been to be creatively led and to support artists with a disciplined, business-first approach,” said Broderick Johnson and Andrew Kosove, Co-CEOs of Alcon Media Group. “As our library has grown, so has the complexity and opportunity. Partnering with Parrot Analytics gives us a rigorous global view of audience demand and independent, title-level valuation to manage the portfolio with precision and continue delivering high-quality entertainment.”
Under the collaboration, Alcon will use Parrot Analytics’ TV, Movie, and Talent Demand products - together with Audience Demographics and Audience Sentiment - and apply Content Valuation and custom engagements to turn insights into action across its multi-vertical operations. The aim is a common decision language that aligns creative investments with evidence from global entertainment analytics data, from development through release and beyond.
“Global content valuation is the new standard for modern studios, streamers and content makers worldwide to maximize content investment returns. At this scale, you need an operating system for developing, valuing and monetizing IP. Our end-to-end entertainment analytics suite transforms content from every stage into a measurable, comparable and investable asset class - without compromising creative ambition - to maximize capital returns for all stakeholders involved,” said Wared Seger, CEO of Parrot Analytics.
The partnership will initially concentrate on two workstreams designed to convert analytics into everyday levers for Alcon’s creative and commercial teams:
- IP investment strategy: Quantify demand for Alcon’s slate of films and TV shows, while providing valuations for future library acquisitions.
- Talent planning: Inform casting, producer and filmmaker teams, with global independent demand at a market specific level.
Together, these workstreams form a repeatable decision framework that converts independent insight into portfolio-level action across Alcon's entire content ecosystem.
ABOUT ALCON ENTERTAINMENT
Los Angeles-based independent finance and production company Alcon Entertainment has financed and produced or co-financed and co-produced 35 films to date, including the critically acclaimed Blade Runner 2049, starring Ryan Gosling and Harrison Ford, which was nominated for five Academy Awards, and won for Best Cinematography and Best Visual Effects; The Book of Eli, starring Denzel Washington and Gary Oldman, the Academy Award Best Picture nominee The Blind Side, which earned Sandra Bullock an Oscar for Best Actress; the thrillers Insomnia, and Prisoners, which helped launch the careers of Christoper Nolan, and Denis Villeneuve, respectively, and the recent Sony Pictures box office success The Garfield Movie, the animated film adaptation of the beloved cartoon strip Garfield, featuring Chris Pratt and Samuel L. Jackson.
In 2015, Alcon launched its Alcon Television Group. It is currently in post production on Blade Runner 2099, an original series for Amazon Prime to premiere in 2027. Other projects include the hit sci-fi series The Expanse; the animated children’s series Pete the Cat, a co-production with Amazon Studios, based on the best-selling children’s book series.
Alcon Television Group’s other past projects include the Grammy-winning and Emmy-nominated four-part documentary The Defiant Ones, originally developed for HBO, which chronicled the divergent roots and unlikely partnership of Dr. Dre and Jimmy Iovine, that launched exclusively on NBCUniversal’s Peacock; Amazon’s animated holiday special Pete The Cat: A Groovy New Year, featuring Elvis Costello; and the Emmy-nominated HBO documentary Sinatra: All Or Nothing At All from Oscar-winning director Alex Gibney, which remains one of HBO’s most successful shows in the 50+ demographic.
For Alcon Entertainment, contact:
Christine Foy
christine@angelcopr.com
ABOUT PARROT ANALYTICS
Parrot Analytics is the global authority on media and entertainment intelligence, providing the strategic decision support the world's leading studios, producers, streamers, investors and government bodies rely on to de-risk content investment and maximize returns.
Trusted across the full media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming strategy and IP valuation at the highest levels of the industry.
Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics’ AI platform quantifies the value of content, talent, franchises and sports rights - enabling partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success.
For Parrot Analytics, contact:
Samuel Stadler
samuel@parrotanalytics.com
