The multi-year partnership will support ISII Group’s integrated “from idea to screen” model by providing global audience, talent, and investment intelligence.
MADRID - July 22, 2026 - ISII Group and Parrot Analytics today announced a multi-year partnership that will bring Parrot Analytics’ global entertainment intelligence to ISII Group, strengthening the Spanish audiovisual group's integrated “from idea to screen” model and driving its international ambitions.
ISII Group has built its business around a fully integrated approach to the audiovisual value chain, supporting projects from the earliest idea through development, financing, production, post-production, distribution, marketing and audience release. Parrot Analytics will add an independent global intelligence layer to this model, helping ISII Group evaluate creative opportunities, understand audience potential, assess talent and market fit, and build stronger investment cases for projects with international ambition.
“At ISII Group, we believe the future of the audiovisual industry lies in creating a profitable business model that respects both creativity and the people who drive it,” said Silvia Carvalho, President of ISII Group. “Our partnership with Parrot Analytics strengthens that journey by giving our teams a clearer global view of audience opportunity, talent relevance, and market potential. Data does not replace creative instinct; it helps us support it earlier, more responsibly, and with greater confidence for creators, investors, and partners.”
The collaboration comes as ISII Group accelerates its international market presence, with Deep Com Roots, its international audiovisual sales and distribution agency, making its global commercial debut at the European Film Market in Berlin earlier this year. It also arrives at a moment when Spain’s production infrastructure, the Canary Islands’ competitive incentive environment, and a growing global appetite for international and local language storytelling are creating new opportunities for ambitious European content companies.
For ISII Group, Parrot Analytics’ global audience and talent intelligence will support earlier, more confident decisions across project selection, talent, packaging, and comparable title analysis. It will also drive market opportunity assessments and streamline financing, production, and distribution conversations.
For Parrot Analytics, the agreement reflects a growing industry shift toward evidence-based development, greenlight and investment strategy. “As more private capital enters the global entertainment business, the companies best positioned to win will be those that can connect creative conviction with investment discipline,” said Jaime Otero, VP Partnerships at Parrot Analytics. “ISII Group is building exactly that kind of model: ambitious, integrated and commercially serious. By bringing global audience intelligence into its development, talent and investment workflows, ISII Group is creating a stronger independent evidence base for project selection, financing strategy and international growth.”
About ISII Group
ISII Group is a fully integrated Spanish audiovisual company. Its structure is designed to drive the industry from within by combining creativity, strategy, and production expertise with a clear vision for the future. The company’s integrated approach spans the entire value chain, supporting every project from initial development through audience distribution with processes designed to ensure viability, impact, and long-term sustainability.
The Group is made up of four production companies, each with its own distinct identity: Inefable Productions, Isora Films, Sinapsis Studios, and SIA Production Systems, specializing in fiction, animation, documentary filmmaking, and production and post-production services, respectively. These are complemented by Deep Com Roots (distribution and communications), KBCF Consulting (financial structuring and regulatory advisory), and Divergente, its innovative OTT platform dedicated to premium content under 59 minutes.
With a diversified, specialized, and constantly evolving corporate structure, ISII Group operates as a true audiovisual ecosystem, combining technical excellence, operational efficiency, and a strong commitment to culture. This integrated organization enables the Group to attract investment, nurture creative talent, and deliver projects of varying scope and scale through a sustainable, professional business model built for long-term growth.
About Parrot Analytics
Parrot Analytics is the global authority on media, entertainment and sports intelligence, providing the strategic decision support that the world’s leading studios, producers, streamers, investors, sports organizations, government bodies and brands rely on to de-risk investment and maximize returns.
Trusted across the global media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming and distribution strategy, and the valuation of IP and rights at the highest levels of the industry.
Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics’ enterprise-grade AI platform - with safeguards that keep customer data from being used to train general-purpose AI models - quantifies the value of content, talent, franchises and sports rights. This enables partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success.
For ISII Group, contact:
Isabel Amat
Head of Brand & Corporate Communications
isabel.amat@isiigroup.com
For Parrot Analytics, contact:
Samuel Stadler
VP Marketing
samuel@parrotanalytics.com
