Parrot Analytics’ Global TV Demand Report finds Netflix captured 62.6% of worldwide demand for digital original series in Q2 2019

9 October, 2019

The Global Television Demand Report also finds continued audience interest in sci-fi, superhero, crime drama and comedy drama series across 10 markets analyzed.

Los Angeles: October 9, 2019 – Netflix’s original series commanded more audience demand in the second quarter of 2019 than those of any other streaming platform in the world, according to Parrot Analytics’ latest Global TV Demand Report. With 62.6% of global demand for digital original series, Netflix is the leader, but its global market share was down 3.1% from its Q1 result of 64.6% and down 9% from its 2018 71% full year result.

Parrot Analytics, the leading television data analytics firm focused on gauging trends and demand for content around the world, examined the demand share for global SVOD platforms, digital original series popularity, and the market-specific genre demand shares in Q2 2019 in its recently released Q2 Global Television Demand Report. The report features market-specific analyses including the United States, Canada, Brazil, Germany, Switzerland, South Korea, Indonesia, Taiwan, Saudi Arabia and the United Arab Emirates.

“With Netflix taking the lion’s share of global demand for its original series, it’s not surprising that in the second quarter of this year the service continues to lead in the drama genre for most markets,” commented Samuel Stadler, VP of Marketing, Parrot Analytics. “Lucifer has come out on top in 6 markets examined and Stranger Things was the most in-demand digital original in the U.S. and South Korea for Q2. We expect Stranger Things will have a sizable impact on overall platform demand for Netflix in the US and other key markets in the third quarter.”

In addition, the 2Q Global TV Demand Report revealed continued demand for specific genres of content. Sci-fi dramas were the most in-demand in half of the markets analyzed, while Superhero, Crime Dramas and Comedy Dramas also showed increased demand, respectively, across all ten markets. In the popular Action/Adventure genre category, DC Universe originals beat out Netflix originals in demand share in the U.S., Canada, Brazil and Taiwan.

For more insights, download the complete Global Television Demand Report here.


About Parrot Analytics

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Singapore, Mexico City, São Paulo and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see


For Parrot Analytics, contact:

Patricia Frith
Head of PR
C: +1 310 490-2368
O: +1 818 876-0480


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