New decision system helps producers and studios compare locations, incentives, costs and risks before committing to production.
CANNES, France - May 13, 2026 - Parrot Analytics, the global authority on media and entertainment intelligence, today announced the launch of Production Planner, a breakthrough production decision system that gives producers and studios a radically more powerful way to optimize production strategy by comparing incentive programs like tax credits and rebates, costs, risks, and location tradeoffs before major production commitments are made.
At a moment when international markets are driving the industry’s greatest growth opportunities, the economics of where a project is made matter more than ever. Production Planner transforms one of the most complex and fragmented stages of filmmaking into a faster and more strategically rigorous process. It enables teams to evaluate production options across countries, optimize incentive programs like tax credits and rebates, assess infrastructure and permit complexity, model FX exposure, and identify the most viable production strategy. The product delivers a clear recommendation backed by country rankings, net cost analysis, risk flags, split-shoot scenarios, cost-saving opportunities, and an action plan that gives teams more speed and clarity from analysis through execution.
Parrot Analytics has long helped the industry quantify the revenue side of the equation - from audience demand and content economics to subscriber impact and IP valuation. With Production Planner, Parrot Analytics now brings that same intelligence, precision, and strategy to the cost side of the business, giving production teams a transformative new way to evaluate tradeoffs before money is committed.
“International growth is reshaping how projects need to be structured from day one,” said Jaime Otero, VP Partnerships at Parrot Analytics. "Producers and studios are under more pressure than ever to make financially disciplined decisions without compromising creative ambition. Production Planner changes the game by giving teams a faster and far more sophisticated way to compare scenarios, unlock incentive value, and move into production with greater confidence."
Producers and studios can upload project outlines of any stage (e.g. screenplay), and Production Planner – leveraging Parrot Analytics’ Content Genome™ system – extracts comprehensive project details to evaluate production options across thousands of potential shooting locations. It then scores potential locations against the factors that matter most in real-world production decision-making - including incentive programs, infrastructure, permit complexity, operational risk, as well as cultural and creative fit.
The result is a dramatically more strategic view of production viability before production begins. By bringing incentive optimization, cost modeling, execution considerations, and location tradeoffs into a single analysis, Production Planner gives the industry a bold new way to identify the production strategy that makes the most sense financially, operationally, and creatively.
Production companies and studios can now request a preview of the Production Planner.
About Parrot Analytics
Parrot Analytics is the global authority on media and entertainment intelligence, providing the strategic decision support the world's leading studios, producers, streamers, investors and government bodies rely on to de-risk content investment and maximize returns.
Trusted across the full media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming strategy and IP valuation at the highest levels of the industry.
Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics’ AI platform quantifies the value of content, talent, franchises and sports rights - enabling partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success.
