Parrot Analytics partners with Guinness World Records to reveal most in-demand TV shows in GUINNESS WORLD RECORDS 2022

13 September, 2021

Latest edition of best-selling annual released on September 16 includes record-breaking shows such as The Boys on Amazon Prime Video, Raised by Wolves on HBO Max and The Last Dance on ESPN.

Los Angeles (September 13, 2021) - With the upcoming release of GUINNESS WORLD RECORDS 2022 on September 16, Guinness World Records (GWR), the global authority on record-breaking and Parrot Analytics, the leader in worldwide audience analytics, are sharing exciting news for fans around the world on their favorite, and now record-holding, TV shows.

“With so much choice available to viewers around the world, it’s fascinating to see how highly in-demand certain TV shows are across the globe,” says Guinness World Records Editor-in-Chief Craig Glenday. “This year’s Guinness World Records title holders are proof that global fan demand for content continues to grow and shows no sign of slowing down. Parrot Analytics helps Guinness World Records to understand how much audience demand exists around the world. And because Parrot’s measurement is standardized for all countries, we can once again quantify the precise global impact that this plethora of TV shows is having on consumers worldwide. We’re thrilled to continue partnering with Parrot Analytics to reveal the most in-demand TV shows in the world.”

GUINNESS WORLD RECORDS 2022, the best-selling annual book, is back to provide inspirational stories and a fascinating snapshot of our world. Featuring Parrot Analytics’ global audience demand data, the Pop Culture Round-Up section explores global fan discovery and viewership stats for history-making TV shows across genres such as comedy, documentaries, animated series, and science-fiction.

“Fans will enjoy seeing this year’s Guinness World Records edition featuring the most in-demand TV shows in the world,” says Samuel Stadler, VP Marketing for Parrot Analytics. “Only global audience demand measurement provides the comprehensive view of how audiences around the world are reacting to the growing number of platforms, apps and content choices available. Through our longstanding partnership with Guinness World Records, we continue to showcase the pulse of global fan demand and we’re once again delighted to share the results with the community of record lovers around the world.”

The most in-demand TV series in the world for the period 1st March 2020 to 28th February 2021, as featured in GUINNESS WORLD RECORDS 2022, are:

  • Drama and overall: Game of Thrones (HBO) with 74.1 times the global average
  • Comic adaptation: The Walking Dead (AMC) with 62.0 times the global average
  • Sci-fi: The Mandalorian (Disney+) with 57.6 times the global average
  • Animated series: Attack on Titan (MBS) with 52.7 times the global average
  • Sitcom and comedy: Brooklyn Nine-Nine (FOX) with 49.9 times the global average
  • Medical drama: Grey’s Anatomy (ABC) with 47.8 times the global average
  • Superhero: The Boys (Amazon Prime Video) with 45.4 times the global average
  • Children’s: SpongeBob SquarePants (Nickelodeon) with 40.8 times the global average
  • Debut series: Raised by Wolves (HOB Max) with 28.8 times the global average
  • Documentary: The Last Dance (ESPN) with 27.0 times the global average

Parrot Analytics’ global platform-agnostic measurement system quantifies how viewers are engaging with TV shows and talent around the world. The resulting demand-weighted metric is based upon inputs from video consumption (streaming/download), social media (hashtags, liking, sharing) and research/commentary sources.

GUINNESS WORLD RECORDS 2022 ($28.95 USD) will be available in stores and online on September 16, 2021. Guinness World Records is now also available on Amazon Alexa; the skill can be activated with the phrase “Alexa, enable Guinness World Records.”

About Parrot Analytics

Parrot Analytics is the leading global audience demand measurement company. With the world’s largest audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries. With Parrot Analytics’ DEMAND360 platform, everyone from individual producers and talent to global media powerhouses can access capabilities to help better understand the global audience demand across all platforms, as well as drive better production, distribution, acquisition and marketing decisions, and increased subscriber growth and retention. Parrot Analytics has offices in Los Angeles, New York, London, Mexico City, São Paulo, Sydney and Auckland. For more information, see

For Parrot Analytics, contact:

Wade Payson-Denney
+1 505-699-7784

About Guinness World Records

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries - to read about, watch, listen to and participate in record-breaking. To join this record-breaking community - and find out the answer to that original question - visit 

For Guinness World Records, contact:

Press Office –
Twitter – @GWRPRESS / @GWR

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