Events

Anime – The Inexorable Rise of the Genre

12 August, 2022

At the recent Cartoon Next 2022, Parrot Analytics’ Director of Insights (EMEA) Amit Devani presented recent data and findings on the inexonerable rise in demand for anime content. The presentation covers what is next for the genre, as well as provides insights into how producers can service this increasing demand.

Here are a few key takeaways from the presentation:
Demand for anime content has risen since 2020, up +35% YoY in 2021. This is driven by a combination of an increase in demand for existing anime alongside new content launches
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Netflix contributed more than half of the growth compared to a combined 70+ other platforms
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The anime audience skews unsurprisingly younger and more male - a typically harder to reach demographic. This bodes well for both OTT's and linear networks
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Understanding the difference between heavy anime viewers vs. the lighter ones can further help to grow overall reach of the genre
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To read more, you can download the full presentation here. To know more about our full product suite, feel free to reach out to us at: https://www.parrotanalytics.com/contact/

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