Parrot Analytics at MIP Cancun 2022 - The Future of Entertainment in the Attention Economy

1 December, 2022

At MIP Cancun 2022 earlier this year, Parrot Analytics' Partner Insights DirectorMonica Trujillo-Jamison's presentation placed particular emphasis on viewers' most important resource: their time. As streaming platforms continue growing and evolving, audiences need to manage the time spent on the content they consume. In this attention economy, it's important to know the form and content on which audiences choose to spend their time. The trend most observed is the increasing demand for telenovelas, Japanese, Korean, Turkish content, and anime among Latin American viewers.

Monica was also joined by Telemundo Streaming Studios' Vice President of Original Content, Carlos Quintanilla Sakar, who highlighted that it is not just about replicating successful content. An analytical approach is imperative to find the factors that made a piece of content successful, and to use this knowledge to make better decisions to create something new.

Download the presentation to understand Content Trends in Latin America as we investigate:

  • The share of all content demand
Screen Shot 2022-12-01 at 3.16.35 PM.png
  • Demand for content by language of origin
Screen Shot 2022-12-01 at 3.19.45 PM.png
  • Genres that are driving demand
Screen Shot 2022-12-01 at 3.21.48 PM.png
  • The growing appetite for Turkish content
Screen Shot 2022-12-01 at 3.24.52 PM.png

To know more, click here to download the presentation.

To know more about Parrot Analytics' full audience demand measurement suite, click here.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription