Parrot Analytics at BCWW 2021: Taking Korean content out to the world

15 September, 2022

The battle that we all fight is a battle for consumer’s attention, and it is better to fight that battle armed with data. In this presentation, we answer some of the industry’s biggest business objectives when it comes to content, what shows to make, which shows to sell and market around the world and where.

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In this presentation we also cover why it is important that Korean content travels, and what opportunities exist for this type of content

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Using demand data, we can not just answer the question- What contributes to and defines a global hit, but we can also cut through the market and understand the recipe for a worldwide hit. We also get into the details on the importance of release strategies based on audience engagement objectives in a particular market.

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