Partner with the industry leader and unlock new value
The world’s largest studios, networks and consulting firms harness global TV demand data to maximize return.
“Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.”
- Sean Cohan
President of International and Digital Media, A+E Networks
Maximize content ROI
Monetize shows smarter
Whether distributing shows directly or via a distribution partner, producers use Demand Expressions® to understand the global demand for content and better capture a shows' true value globally.
Assess upcoming projects to de-risk investments
Invest in the next wave
Benchmarking portfolio indexes from genres, micro-genres, moods and themes over time, customers can compare with other indexes in different countries to understand hot markets and trends.
“We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.”
- Tim Stephen
Head of U.S. Business and Legal Affairs, Gaumont
Gain the upper hand in negotiations
Looking to prove to a buyer that your content commands a higher price? Negotiating buy and sell deals with an VOD platform that won’t share data across its catalog? Arm sales deals with empirical data to maximize revenue.
Optimize pricing across markets
How much should you request for a first-run title in a particular market? How do you prove the case? Use demand data to show buyers the real-time demand for your content in their market. Identify under-monetized markets for your content and make data-driven marketing, bundling and pricing decisions in every market.
“Data is key and Parrot Analytics provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere. Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.”
- Christian Brent
SVP Global Research & Audience Strategy, FOX Networks Group
Acquire, retain and grow audiences
Assess how TV titles resonate in your market. Pick up the next winning format and discover hidden gems before your competitors do. Deepen your target audience understanding and how to reach them; programming your content and optimize media strategy accordingly.
Maximize your content spend ROI
Wondering if the bidding process on the latest TV show is driving the price too high? Use empirical audience demand data to structure content bundles, output deals and spot buys to maximize return on investment. Understand how to improve your audience market — identify segments where you can gain share over your competitors with precise programming.
“Lightbox is New Zealand’s fastest-growing on-demand service provider and has succeeded alongside the big international streaming players and national broadcasters with a large contribution from the market intelligence we receive from Parrot Analytics. Armed with their real-time audience demand data, which also gives us insights on pre-release and off-season content popularity, we are able to maximize our content acquisition and marketing budgets and compete for the best international programming available.”
- Hema Patel
General Manager, Lightbox
Accelerate your subscriber growth
Uncover under-monetized content within your catalog in target markets. Find out if OTT content is under-leveraged in its ability to attract new subscribers, and discover what will be best to market to lucrative potential subscribers and attract them to your platform.
Increase engagement and reduce churn
Use the industry’s most context-aware discovery and recommendations engine to increase loyalty and reduce churn, or feed existing recommendation systems with cross-platform demand data to end cold-starts and capitalize on the success of affiliated content on other platforms.
Optimize content budgets and stand out in your market
Use country-specific demand data to assign content acquisition and retention scores before bidding, according to its ability to help acquire or retain subscribers within each target market. Understand the competitive landscape and build a sustained competitive advantage across various content titles and genres.
“We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.”
- Chiara Tosato
Commercial Director of Infinity, Mediaset
Stimulate content consumption and reduce churn
Identify specific TV content demand trends to stand out in a fragmented marketplace. Understand how audiences for a new or returning show are reacting each day and adjust marketing strategies accordingly. Evaluate audience behavior; understanding when and how to best reach them.
Measure the campaign returns
Assess the true impact of marketing and promotional campaigns on target audiences. Using Parrot Demand Expressions® to measure demand for TV content, you can understand which campaigns are most effective on which platforms, all on a title-by-title, market-by-market, basis.
“What these guys do is bigger, better, more scalable than research we could possibly do — by orders of magnitude.”
- David Boyle
Executive Vice President, BBC Worldwide
Deliver the best placed ads
Stop relying on insufficient survey and panel-based measurement to drive ad strategy. Leverage the industry’s only cross-platform, country-specific demand measurement system to assess the best platforms, shows and times to place ads that will capture audiences.
Programmatic TV ads — improved
Looking to build, use or integrate into a programmatic TV ad platform? Use daily release, cross-platform content demand data to improve content valuation, ad targeting and effectiveness.
Optimize your ad spend, TV campaigns and sponsorships
Parrot Analytics Demand Expressions enable granular daily ROI reports on ad spend across platforms. Pick up the right content to sponsor around the world and deliver maximum value to brand partners.
Driving industry thought leadership
“'Cobra Kai', a TV offshoot of the ‘Karate Kid’ film franchise, has outperformed all of its streaming competition, according to data provided to Variety by Parrot Analytics.”
May 15, 2018
“Hulu may actually hold a 50 percent advantage in demand per subscriber over Netflix. Their catalog is also generating near identical interest overall.”
Jan 24, 2018
“’The Grand Tour’ cost about half of the yearly prime membership of those who signed up, but those customers would also end up spending more money with Amazon in general."
Apr 08, 2018
"Observers increasingly believe it is inevitable that the era of bundled streamers is near as households tire of paying an average $107 a month for cable."
Jan 10, 2019
“Netflix shows need to find a different way to fuel the conversational fire, and its sleeper hit successes indicate a model for a binge-able show with lasting power.”
May 09, 2017
"Netflix will generate 50% of U.S. audience content demand with its own original content beginning in October 2019."
Dec 13, 2018
“Streaming networks are discovering that one of the best ways to keep parents paying their subscriptions is to get their kids hooked on shows exclusive to their platforms.”
Nov 18, 2018
“Parrot’s Demand Expressions does not claim to measure viewers, but rather the relative strength and popularity of a show — coming up with a new global measurement standard that is new to the world.”
Nov 10, 2018
"What will Netflix do to fill the hole in its content library, once Disney and WarnerMedia claw back their movies and television shows for their own on-demand services?"
Oct 16, 2018
“Their audience demand measurement system goes far beyond the days of surveys and utilizes big data and AI to look at the numerous ways consumers express their demand for content.”
Aug 28, 2018
“Right now, Netflix has the most popular digital originals globally, releasing seven of the 10 most in-demand series worldwide in the last 90 days, according to research firm Parrot Analytics.”
Nov 20, 2018
"Disney will also be withdrawing its past and present content from Netflix in the months ahead. That effectively reduced the Marvel shows on Netflix to the corporate equivalent of refugees."
Dec 04, 2018