Powering the content industry

Answer one question and put our thinking to work on your challenges.

1. Who are you in the industry?

Financing Companies

Capture more value from global content opportunities

Leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments.

Discover new business opportunities and assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

  • Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
  • Project risk and return based on market demand factors.
  • Validate investment hypothesis prior to the release of financial results data.
  • Build more robust financial models that adjust immediately to consumer trends.
  • Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Talent Agencies

Support casting decisions with empirical facts

Reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment.

Capitalize on under-monetized categories and markets, discover new business opportunities and assess the strengths and weakness of the competition’s offerings.

  • Reveal hidden talent insights to determine who is truly worth an investment.
  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Promote and market cast with confidence leading to increased prestige and industry impact.
  • Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.

Production Companies

Produce with confidence and mitigate downside risks

Decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences.

Explore markets using audience demand data to discover lucrative new sales opportunities whilst acquiring the best shows with the highest expected ROI.

  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Decrease production risks by combining content genome insights with demand data.
  • Increase the likelihood of a successful series and create content that is highly in-demand.
  • Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.

Applications:

Studios

Fuse art with science for the next global hit

Gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Project risk and return based on market demand factors.
  • Deploy high impact marketing campaigns for pre-release titles.
  • Decrease investment risks with content genome insights.
  • Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Distributors

Lead global content negotiations with authority

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Apply a demand-based framework to negotiations to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

  • Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
  • Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Build more robust financial models that adjust immediately to consumer trends.

Linear Networks

Maximize advertising revenues from new audiences

Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Deploy high impact marketing campaigns for pre-release titles.

Pay TV Networks

Acquire the best shows to fortify your competitive position

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

  • Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Deploy high impact marketing campaigns for pre-release titles.
  • Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Applications:

OTT Platforms

Command your niche with maximum net subscriber adds

Harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters. Provide estimations of audience surges in number and location and inform incremental usage needs across platforms.

  • Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Deploy high impact marketing campaigns for pre-release titles.
  • Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.

Marketing and Media

Deploy high impact entertainment marketing strategies

Demand-driven marketing is the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Appeal to your target markets based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

  • Deploy high impact marketing campaigns for pre-release titles.
  • Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Qualify the right audience for your campaigns with confidence.
  • Inform strategy formulation with empirical content metrics.
  • Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.

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Required Reading

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