Insights

Halloween's Seasonal Spooky Spike

31 October, 2020

Is there a seasonal demand spike for horror shows around Halloween?

As we head into Halloween weekend, American audiences prepare for the spooky season by expressing greater demand for horror shows.

October marks peak-demand for horror titles every year, receiving a seasonal boost of at least 20% more demand.

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What horror shows are topping the charts this Halloween season?

HBO’s new debut, Lovecraft Country, is standout leader of the pack with 47.3x more demand than the average U.S. title. The horror title’s finale was released October 18th was a hit amongst American audiences.

Another 2020 premiere capturing US audience’s attention is Netflix’s The Haunting of Bly Manor. The show premiered on October 9th and is ranked the 5th most in-demand horror show with 17x the demand of the average title’s in the US.

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Classic horror favorites like the anthology American Horror Story and Hannibal also top the horror charts this October with the 2nd and 3rd rank.

Surprisingly, an anthology horror series about ghosts produced in India also makes the top 10, ranked 7th most in-demand horror series among American audiences, Aahat has 12x more demand than the average title. This is part of a trend of greater international content being demanded within the U.S.

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