Insights

BBC Uses Artificial Intelligence to Track Down New Audiences for ‘Sherlock’

7 January, 2016

To sniff out clues, BBC Worldwide has retained Parrot Analytics, a firm that uses artificial intelligence and data science to evaluate global demand for TV shows.

Visit re/code to read this article.


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription