Insights

Breakout Shows (April 29 - May 05, 2023): Spy thrillers, Star Wars and AI - New series shake up the rankings

9 May, 2023

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

This week's TV demand report brings notable changes in the breakout shows ranking, with several new series entering the race. The biggest movement came from Prime Video's Citadel, which made its debut in the ranking, securing the top spot as the most in-demand breakout show with a 165% increase in demand. The spy action series has already garnered significant attention from US audiences, recording 25.1 times more demand than the average series in the country. With the series continuing to air new episodes until its finale on May 26, it will be interesting to see if it can sustain its growth.

Breakout Shows chart for The Wrap_05.08.23.jpg

Disney Junior's Star Wars: Young Jedi Adventures took second place in the ranking with 23.1 times the average series demand, experiencing a 69% increase in demand this week. The series is the first full-length animated "Star Wars" show targeted at young audiences, and its impressive debut is a testament to the franchise's enduring popularity. In third place, we see the mockumentary sitcom Jury Duty, which entered the ranking for the first time with 21.7 times the average demand. Although the show premiered on April 07 and already ended on April 21, a 48% surge in demand this week suggests that viewers are finally catching up to all the episodes and that positive reviews are helping it attract more attention.

HBO Max's Love & Death took fourth place, with 21.1 times the average series demand, experiencing a triple-digit (+106%) increase in demand this week. The thriller mini-series is based on the true story of a housewife accused of the brutal axe murder of her friend and is set to air episodes weekly until May 25. It will be interesting to see how the series performs as it competes for attention among the slate of high demand shows.

Peacock's new series Mrs. Davis entered the ranking in seventh place with 20.4 times the average series demand. The show also just recently premiered on April 20, however the level of interest it has brought in isn't surprising when we consider the premise. The show follows the story of a nun who sets out to confront an all-knowing, all-powerful artificial intelligence called 'Mrs. Davis'. 

A recent analysis conducted using demand data revealed that audiences have begun turning to classic films about AI to make sense of the current moment. Given the fact that public awareness of ChatGPT took off earlier this year and ultimately reached a fever pitch in late March, it is quite an expected development to see increased audience attention in a series which explores artificial intelligence, regardless of it being a fictitious comedy sci-fi. In ninth place we see ABC's The Company You Keep back in the ranking with a 12% increase in demand which came ahead of its season finale on May 07. It recorded 17.9 times the average series demand in the U.S. for the week.



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