Insights

Breakout Shows (December 03 - 09, 2022): 'Wednesday' continues its dominion at the top of the rankings

13 December, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Looks like Wednesday is Netflix's next major hit. While most new shows that are released on Netflix are bound to see high peaks in demand during their first week before tapering off during the second, few shows continue increasing in demand the way Wednesday has in its second week. The series had a further 42% boost in demand this week as well, topping the rankings and cementing itself as a formidable force in Netflix's library with 59.7 times more demand than the average series. Jenna Ortega's perfromance playing the titular character has also gone viral online, with fans re-creating her dance in the show which was choreographed by the actress herself.

Breakout Shows Chart for The Wrap_12.12.2022.jpg

Demand for Andor fell by another 15% this week placing the show in second position in the rankings, only just ahead of Prime Video's The Peripheral, which had 28.7 times the average series demand. The Prime Video series wrapped up on December 02, and has had a relatively decent performance so far but seems to have fallen short of capturing audience attention as well as the other new series have.

Paramount+'s Tulsa King moved up to fourth place on the chart while maintaining almost the same level of demand as last week; this is still impressive considering the new releases that audiences have had access to over the last few weeks, including of course, Netflix's Wednesday. Disney+'s Willow was a new entrant in the top new series rankings this week, taking over sixth place on the chart with 20.6 times the average series demand, a 15% increase. The increase in demand for the series comes right after its premier on November 30; a Lucasfilm and Imagine Entertainment production, this one's a highly anticipated release for fans of fantasy adventure television series and of the 1988 prequel film of the same name.

Meanwhile, audience interest in Netflix's 1899 continues to fall, with the series seeing a further 39% decline in demand this week. 1899 had a very successful post-release streak, but viewers seem to have found other content to focus on, with the show having 18.6 times the average series demand - a far cry from last week when it had 30.5 times the average series demand. It's quite likely the show might slip off the rankings in the next couple of weeks. Rounding out the breakout shows rankings this week, we see Disney+'s The Santa Clauses in tenth place with 18.3 times the average series demand. While this is a 12% drop from last week, it is too soon to decide if the show will stay or slide off the rankings next week considering that we're entering the holiday season and viewers usually gravitate to this type of content this time of year.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription