Insights

Breakout Shows (February 04 - 10, 2023): "The Last of Us" captures highest audience attention, leading the ranking by a wide margin

14 February, 2023

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

After two weeks of snapping at the heels of Netflix's Wednesday, HBO's The Last of Us topped the ranking this week with 44.1 times more demand than the average series in the U.S. A closer look at daily demand for The Last of Us reveals that demand for the series began tracking upward since its fourth episode aired on February 05, and has kept on increasing day by day since. Overall, for the last 7 days demand for the show has gone up by 31%, and based on its current trajectory will likely continue rising as the series continues dropping episodes until March 13. While there were also a few other shows that had a double digit increase in demand this week, one new show beat out The Last of Us in terms of percentage increase in demand as it entered the ranking this week.

Breakout Shows Chart for The Wrap_02.10.23.jpg

A further 8% drop in demand for Wednesday saw demand for the show fall to 31.2x the demand average this week, placing it just above Paramount+'s 1923, which conversely had a 17% increase right after its fifth episode released a few days ago. The Sheridan-verse series has had an impressive level of demand since its release, and has continued tracking higher up. As of this week, it had 29.2 times more demand than the average series in the U.S.

In sixth place we see Disney+'s National Treasure: Edge of History with 18.4 times the average series demand, a further 15% increase that came right after its season finale on February 08. While spikes in demand for a series right after a finale episode are usually expected, National Treasure's double digit jump can also be explained by an eleventh hour twist in the episode which could have led to more viewers tuning in to watch the series. TV Tokyo's Trigun Stampede and Peaock's Poker Face, both of which made their debut in the rankings last week, took seventh and eighth place in the ranking with both shows also seeing small spikes in demand (+5%) as well. Interestingly both shows also had almost the same level of demand (just like last week), with Trigun Stampede having 16.7x and Poker Face having 16.6x the average series demand.

Rounding out the top new shows ranking this week we see Bebefinn maintain its position in ninth place with 16.6 times the average series demand. The biggest increase in demand (+47%) was observed for Mnet's new series Boys Planet, which took tenth place on the chart with 15.5 times the average series demand this week. The survival/reality show premiered on February 02 and follows a competitive format where a group of male aspiring K-pop stars (and a few established stars) vie for the right to join a brand-new group. Given K-pop's massive global, and considerable U.S. following, it will be interesting to see how much audience attention Boys Planet will capture as it continues releasing episodes weekly until its finale on April 20.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription