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Breakout Shows (February 5 - 11, 2022): The Book of Boba Fett Ends on a High Note

18 February, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

This week Hulu's Pam & Tommy surged up the ranking with its first full week of data. Last week it had enough demand to rank as the tenth biggest breakout show but this week it jumped into second place with 32.9 times the average series demand.

The Wrap  - Breakout Series-Feb-14-2022.jpg

The three Amazon originals in the top 10 ranking this week are a case study in experimenting with different release strategies. Reacher, the thriller based on the Jack Reacher book series premiered on February 4th. This week it had 26.7 times the average series demand, making it the 4th most in-demand new series for the week. All of its episodes were released at once, which optimizes for a highly in-demand premiere but makes a show less likely to stay in demand for long as audiences can burn through episodes more quickly.

The Legend of Vox Machina went with a mixed approach to releasing episodes, dropping three episodes each week for a month. This approach seems to be working well so far. Its demand grew 14% from last week. At the other end of the spectrum is The Wheel of Time, which initially released 3 episodes when it premiered but then only dropped a single episode each week, stretching demand for the series out over a longer period of time.

The three breakout series with the highest demand this week all release their episodes on a weekly schedule. The Book of Boba Fett had its finale on February 9th. This show has masterfully leveraged tie-ins to the larger Star Wars franchise to grow its demand over the course of its first season. Peacemaker, ranked number 3 with 31.8x the average series demand for the week, grew its demand by 7% this week.

Demand for All of Us Are Dead is not holding up well. While the series was a breakout hit last week when it became the 4th most in-demand new series, this week it has already dropped to 7th place. Contrast this with the staying power of Squid Game which remained in the top 10 ranking for months.


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