Breakout Shows (January 1 - 7, 2022): Boba Fett takes the lead

14 January, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

In this week's ranking of most in-demand breakout series in the US, covering the first week of 2022, The Book of Boba Fett leads the pack. After premiering December 29th on Disney+, the show had 39.5 times the demand of the average series in the US this week, vaulting it ahead of longtime chart toppers, Hawkeye and The Wheel of Time.

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The Wheel of Time fell from the top rank to the third most in-demand breakout series this week. Its demand fell by 20% week on week. While demand for Hawkeye is also in decline, demand for that series only dropped by 11% this week. The Wheel of Time had a more successful premiere in the US compared to Hawkeye with consistently higher demand than the Marvel series throughout its first season. However this week's result indicates that demand for Hawkeye is holding up better post-finale. This is not unexpected as Hawkeye exists within the highly developed and interconnected Marvel Universe and those linkages help it to stay at the top of audiences' minds for longer.

Ghosts has had a successful return from the dead (i.e. its mid-season hiatus). After nearly a month-long break, the show returned with its 11th episode on January 6th. It ranked as the 7th most in-demand new series this week and its demand increased by 12%, a good sign that it hasn't lost its momentum during the break.

Blade Runner: Black Lotus, has ranked just outside of the top 10 for several weeks since premiering on November 14th. This week it finally made the cut with 14.7 times the average series demand. The show is an anime series in the Blade Runner franchise and is a co-production between Crunchyroll and Adult Swim.

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