Breakout Shows - January, 2024: Adult animation soars, familiar franchises endure

15 February, 2024

Image: Hazbin Hotel, Amazon Prime Video

In this article we look at the top breakout shows of the past month. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Underscoring a recent trend, Amazon's Hazbin Hotel stands as a prime example of the rapid growth in demand for adult animation series, its demand skyrocketing by 60% this month. Produced by A24 in collaboration with Amazon Studios, the show debuted its first season on January 18th and has already been confirmed for a second, a no-brainer decision considering it’s 51.7x the average series demand and top position in January's breakout shows ranking - leagues ahead of its competitors.


The MonsterVerse franchise flexes its muscles yet again with Apple TV+'s Monarch: Legacy of Monsters, holding onto the second spot despite premiering its first episodes in November. While demand dipped slightly by 6%, it still boasts a healthy 29.1x the average series demand, maintaining a lead over The Curse (23.9x) in third. The Curse saw a minor demand increase thanks to its January 14th season finale.

Most other shows in the ranking experienced demand declines this month. Fellow Travelers from Showtime slid to fourth with 20.9x the average series demand after a 20% drop, likely due to its December conclusion. Scott Pilgrim Takes Off also ended its successful run with a 27% drop in demand, landing it in fifth place with 20.2x the average series demand.

Netflix's Blue Eye Samurai, Hulu's A Murder at the End of the World, and Paramount+'s Lawmen: Bass Reeves all faced double-digit declines this month. Notably, Blue Eye Samurai aired all episodes in November, while A Murder at the End of the World and Bass Reeves concluded on December 17th. Rounding out the top ten are Disney+'s Percy Jackson and the Olympians and Netflix's My Life with the Walter Boys, debuting in ninth and tenth place respectively. While Percy Jackson saw a 5% demand increase fueled by its January 30th finale, My Life with the Walter Boys dropped by 12% after its December premiere. Its inclusion likely reflects steeper demand drops for other shows.

January's breakout landscape showcases diverse audience preferences, with adult animation thriving alongside established franchises and even shorter-lived series finding their niche. Hazbin Hotel stands as a testament to the genre's potential, while MonsterVerse proves franchise power endures. As some shows like Fellow Travelers see demand wane after finales, newcomers like Percy Jackson and My Life with the Walter Boys demonstrate the ever-evolving nature of audience engagement. 

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