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Breakout Shows (January 8 - 14, 2022): Yellowjackets finishes strong

20 January, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

This week, ahead of its finale on January 16th, Yellowjackets, from Showtime, ranked as the third most in-demand new series in the US. It had 32 times the demand of the average series and has shown a strong growth in demand leading up to its finale.

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The Book of Boba Fett remained the most in-demand breakout series this week with 39.4 times the average series demand. This is essentially unchanged from its demand last week, indicating that the show has reached a steady baseline level of demand three weeks into its run.

Star Trek: Prodigy saw the largest spike in demand from last week. Demand for the animated Star Trek show for kids jumped by 26% week-on-week. While the first several episodes of the show charted a path relatively independent of franchise baggage, recently the show has embraced Star Trek canon and gone all in on references. The lesson - if you have the assets of a franchise, leverage them to excite and engage your audience.

Showtime has emerged as a major contender putting out some of the most in-demand new content. Two shows from the platform ranked as the third and fourth most in-demand breakout series this week - Yellowjackets and Dexter: New Blood respectively. These shows trail only the latest series from Disney+'s franchise powerhouse. Yellowjackets looks poised to overtake Hawkeye next week if both shows' current trajectories hold. Dexter: New Blood continued its consistent demand growth for yet another week as it released its finale on January 9th.

Demand for Station Eleven was up by 4% this week following the show's finale on January 13th. While this is not an exceptional jump in demand for a finale episode, this was the only week during the show's run where it released a single episode. Most weeks two episodes dropped, and the first week HBO Maxed released the first three episodes of the show, helping to jolt demand for the show's premiere. The show is one more example of platforms experimenting with release strategies to attract the most attention.


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