Insights

Breakout Shows (July 09 - 15, 2022): Finale blows 'Dark Winds' further ahead

20 July, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Dark Winds had another 9% increase in demand this week following the release of its finale on July 10. The series had 17.5 times the average series demand this week, and took sixth place on the chart, up from eighth place last week.

The Wrap - Breakout Series-Jul-18-2022.jpg

Star Trek: Strange New Worlds remained at the top of the rankings this week with 33.3 times the average series demand. Close to a month after its season finale, Obi-Wan Kenobi managed to retain its position in second place despite a 16% decline in demand. Third on the chart is Disney+'s Ms. Marvel, which had a further 7% increase in demand this week after its finale aired on July 13. The latest instalment in the MCU has had much lower demand than its predecessors, which could be a sign of franchise fatigue setting in among audiences.

Hulu's The Bear had a 12% drop in demand following a successful couple of weeks in the rankings since its premiere on June 23. The drama series has been critically acclaimed for its premise, and on July 14 it got renewed for a second season. As of this week, the show took over seventh position on the charts with 15 times the average series demand. The Terminal List also had a 21% decline in demand this week, and slid down to eighth place in the rankings with 14.4 times the average series demand.

Rounding out the top ten breakout shows list this week we see Apple TV+'s epic documentary series, Prehistoric Planet in tenth place. Interestingly, the show saw a 7% increase in demand this week despite having ended over 2 months ago. The show made its way back to the rankings with 12.4 times the average series demand this week.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription