Breakout Shows (May 20 - 26, 2023): Netflix's rom-com universe expansion - "XO, Kitty" dominates

30 May, 2023

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

It looks like Netflix's strategy of creating its own universes based of off fan-favorite romantic dramas seems to be working. In the last two weeks, its latest spin-off series of the Bridgerton franchise, Queen Charlotte: A Bridgerton Story took the top spot on the breakout shows ranking. This week, another spin-off series XO, Kitty, set in the To All The Boys I've Loved Before universe topped the ranking with an impressive 141% increase which made it 25.6 times more in demand than the average series. The show marks Netflix's first television series to be spun-off from a Netflix original film and follows the story of Kitty Song Covey going on her own journey to find true love in Korea. The show has received positive reviews and already has season 2 rumors swirling just a little over a week after it premiered on May 18.

Breakout Shows chart for The Wrap_05.29.23.jpg

Demand for Apple TV+'s Silo spiked by 8% after its fourth episode aired on May 19. The sci-fi series has slowly been gaining traction among U.S. audiences, and (as mentioned last week) the number of positive reviews has led to increased audience attention this week, placing it in second place just below XO, Kitty with 24.6 times the average series demand. It was followed by HBO Max's Love & Death in third place with almost the exact same level of demand. The tight competition between the shows in the top three will make for an interesting scene next week as we find out which one will come out on top.

After enjoying two weeks at the top of the ranking, Netflix's Queen Charlotte had a 24% decline in demand which saw it fall to fifth place this week. Amid the slate of shows that are in the midst of airing their finales this month and the new shows that have come out, it isn't surprising to see audience attention turn away so swiftly onto other content. Prime Video's Citadel took sixth place in the ranking with 21.3 times the average series demand. The spy thriller series aired its finale on May 26, which led to a 9% increase in demand for the show. It remains to be seen though if we will see another spurt in demand for the series next week as more viewers catch up to the episodes.

Amazon Freevee's Jury Duty had a 5% spurt in demand this week, which seems to have come after it was added to a recent Emmys forecast list in The Hollywood Reporter. Whether or not it actually makes it to the Emmys, Jury Duty seems to have a strong hold among U.S. audiences as it took eighth place in the ranking with 19.2 times the average series demand this week. Following closely behind, we see Peacock's Mrs. Davis taking ninth place in the ranking with 19.1 times the average series demand, a minor decline from last week. Rounding out the top ten breakout shows ranking is Paramount+'s Rabbit Hole, also with 19.1 times the demand average, a 6% decline from last week.

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