Insights

Breakout Shows (November 27 - December 3): Hawkeye aims for the top spot

9 December, 2021

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

This week is a tight race among the top three most in-demand new series. Three different originals from different streaming giants each had more than 40x the average series demand this week. The Wheel of Time took the top spot in the ranking this week with 43 times the average series demand following the release of its 5th episode on December 3rd. Netflix's Arcane is finally moving down the ranking after holding the top spot for several weeks, but with 42.8x the average series demand, fell only slightly behind The Wheel of Time.

The Wrap  - Breakout Series - Nov27 - Dec03 - 2021.jpg

Hawkeye, from Disney+, was the 3rd most in-demand new series this week with 41.3 times the average series demand. Its third episode was released on December 1st and demand for the show increased by 63% from last week. Starring in both the second and third most in-demand breakout shows is Hailee Steinfeld. It's unclear how much her star power drove demand for these series, but interest in her has been boosted not only by these shows but also Dickinson. She was the second most in-demand actress in the US last week.

Demand for Chucky was up by 6% this week, as the final episode of the season aired on November 30th. This will be the last week Only Murders in the Building features in this breakout shows chart, not because of declining demand but because it will have been more than 100 days since it premiered on August 31st. Demand for the show has stabilized at around 20x the average series, indicating that this show's popularity is not just a flash in the pan. Both Chucky and Only Murders in the Building have been renewed for a second season.

Dexter: New Blood moved up one spot in this week's ranking and continued to see strong demand growth for another week. Demand for the show increased by 20% this week. If the show continues to grow in demand like it has over the past few weeks it will soon be near the top of the ranking.  



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