Insights

Breakout Shows (September 10 - 16, 2022): House of the Dragon widens its lead

21 September, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Little changed in the ranking of breakout shows this week. The top five shows all maintained their rank from last week. However, while the relative standing of these series remained unchanged, demand for some series was clearly growing while others had begun to ebb. Holding onto the top spot again, House of the Dragon widened its lead over rival shows this week. Last week it looked like the early hype around the series may have been subsiding, but the 13% growth in demand for the show this week put it comfortably ahead of other recent premieres, with 55.4 times the average series demand.

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While demand for House of the Dragon rose, demand for The Rings of Power fell by 13% this week. Another week like this and House of the Dragon will have twice the demand of The Rings of Power. If the trajectories of these two shows remain on this path, it is looking like HBO will have won the much anticipated face off without there being much of a fight at all. Demand for She-Hulk: Attorney at Law also fell but by only 6%, ensuring that the relative ranking of the top three shows remained unchanged.

FX's Welcome to Wrexham held onto its fourth place rank this week, just slightly growing its demand by 2%. The adult animated comedy, Little Demon lost some steam this week, as its demand fell by 16%.

Demand for Tales of the Walking Dead fell by 10% this week, dropping the show to 7th place in the ranking. It will be interesting to see if demand for this spinoff in The Walking Dead franchise remains volatile week to week. As a weekly episodic anthology series audiences may be much more excited for certain weeks' episodes depending on the characters and plot. An anthology also doesn't build demand across multiple weeks with a cohesive plot in the same way that other shows might.

Lycoris Recoil is back in the top ten this week, with 14 times the average series demand. This is not because demand for the show itself grew from last week, but because demand for other seires fell more rapidly. Notably, demand The Devil in Ohio sharply dropped this week. Its demand fell by 14% from last week which was the first full week of data since its premiere on September 2nd.



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