Insights

Demand data: Quantifying TV audience attention in the U.S. (14 - 20 June 2020)

22 June, 2020

Image: DC’s Stargirl, DC Universe

Overall - Demand VS Market Average.jpg

The most demanded series in the United States for the 14th to the 20th of July remains Nickelodeon’s Spongebob Squarepants. Compared to the average demand for a series each week, audience attention for the cartoon increased by 10.1%. This comes after the official Nickelodeon twitter tweeted a statement for Pride that some internet commentators took as confirmation that the beloved sponge is gay.

Anime series My Hero Academia also gained American audience attention this week, moving up one place to rank 2nd. The show’s US Season 4 finale will air next week.

Closing out the overall chart, USA Network's WWE Monday Night Raw returns to the top 10 in 9th position. The entertainment show has continued to air a mix of live and prerecorded episodes throughout the COVID-19 pandemic. However, on July 14th the WWE announced production would temporarily halt after a wrestler tested positive for the virus. As a result some WWE stars have elected not to attend matches, citing safety concerns.

Digital Original - Demand VS Market Average.jpg

At the top of the digital original chart, Netflix’s 13 Reasons Why drops to second after a single week at number one. The teen drama lost 17.8% of its demand against the US average series compared to last week. That means that this week, 13 Reasons Why is 64.6 times more in demand than average, landing a fraction behind Stranger Things at 64.7x.

The top ten has a new entry in the form of new DC Universe series DC’s Stargirl. The superhero series premiered on May 18th on the DC Universe platform, with episodes also accessible to US audiences on The CW the following day. DC’s Stargirl has been in the US digital original top 20 since premiere, but this is the first week it has reached the top 10.

Fellow DC Universe series Doom Patrol also reenters the digital original top 10 in 8th on the back of a new trailer. The teaser revealed a new character who will appear in the upcoming Season 2, spurring the show’s market-relative demand to rise by 60.8% week-on-week.

Rounding off a good week for DC Universe, audience attention for animated series Harley Quinn also grew from last week. The show, which is currently releasing Season 2 on a weekly schedule, gained one place from 5th to 4th. Harley Quinn will likely rise further next week, which sees the release of the season finale.


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