The Handmaid’s Tale from Hulu is number one in the top digital original series chart and is ranked sixth overall in the United States, as per our Netflix, Amazon and Hulu video measurement system. Since it premiered on April 26, the sci-fi drama never ranked above any of Netflix’s titles. This week, on the back of five Emmy Awards wins (previously having won three at the Creative Arts Emmy Awards) on September 17, demand grew 61% compared to last week. In addition, Netflix’s Narcos and Ozark was the only series in the top five that declined in demand (-20% and -12%, respectively), while Stranger Things experienced the largest escalation in demand (+38%) compared to last week. The new season of Fuller House led to it rising in the ranks to #5.
Elsewhere in the top ten, demand for most of the digital original series remained relatively steady with Bojack Horseman having slightly more demand than 13 Reasons Why this week.
There are significant changes in the overall chart: Less than one month after the movie version of Stephen King’s IT premiered, the 1990 mini-series is still in the top five. We believe the timeless appeal of the horror genre helped Stephen King’s IT and FX’s American Horror Story (with an unchanged ranking compared to last week) remain in the charts week after week. FOX’s The Orville, which stars Seth MacFarland as a joke-filled, Family Guy-style comedy in space rocketed up to the chart to #7. The new season of NBC’s America’s Got Talent and AMC’s Fear of the Walking Dead rounded out the top ten.