Image: The Last of Us, HBO
HBO has solidified its reputation by producing some of the most influential and groundbreaking television shows of all time, including The Sopranos, Sex and the City, and Game of Thrones. These shows not only became cultural phenomena but also established HBO as a hallmark of premium television.
Warner Bros. Discovery, the parent company of HBO, has successfully transitioned into the digital age with its streaming service, Max, which serves as the first-run platform for HBO's renowned legacy series, new releases, and original content created specifically for streaming. Notably, HBO network content accounts for approximately 20% of the demand for Max's TV catalog, with Max originals contributing to another 9%.
Max enriches its offerings by including content from a variety of subsidiary networks, such as Cartoon Network, Adult Swim, TLC, and Discovery Channel, collectively accounting for 25% of the platform's television demand.
A key factor in HBO's continued success is its ability to captivate audiences with eagerly awaited new series and seasons of existing hits. For instance, The Last of Us — based on the beloved video game of the same name — emerged as a standout in 2023, generating 50.1 times the demand for the average in the U.S. market within its first 60 days. It was closely followed by the highly anticipated finale of Succession, a critically and commercially acclaimed series. Among Max's original streaming content, Our Flag Means Death topped the charts with its second season, while Velma also made a significant impact, ranking seventh in demand for new seasons on the platform.
Beyond its renowned dramas, HBO has achieved remarkable success with its comedy lineup. The final season of Barry, the third season of The Righteous Gemstones, and the second season of And Just Like That… all demonstrated outstanding demand. The network's offerings are further diversified with sports-related content, including the latest seasons of Winning Time: The Rise Of The Lakers Dynasty and the NFL documentary series Hard Knocks.
Through strategic adaptation to the streaming landscape with Max, HBO has not only preserved its legacy but also expanded its influence by offering a diverse array of content that appeals to a wide audience. From groundbreaking dramas and comedies to captivating sports narratives, HBO continues to set the bar high, demonstrating its unparalleled ability to engage viewers and shape the television industry.
