Ireland TV genre demand report

1 May, 2019

Parrot Analytics has recently taken an in-depth look at the the most popular TV genres in Ireland based on the Ireland audience demand of each platform’s digital original productions. Our television genre report leverages Ireland demand data for streaming originals from Netflix, Amazon Prime Video, Hulu, CBS All Access, DC Universe as well as local SVOD platforms.

Please download the full 60 page report, which also includes data and analysis for 9 other countries: Ireland television genre report.

The most popular television genres in Ireland

Parrot Analytics tracks tens of thousands of television titles in 100+ markets across all TV distribution platforms. This enables us to make the following observations concerning genres for Ireland:

  • Ireland has the second highest demand share of markets in this report for comedy originals. 21.7% of expressed demand in 2019 Q1 was for a comedy digital original title.
  • Ireland has an above average share for digital original reality titles, which have 3.0% demand share in this market.
  • However, Irish audiences are least likely to engage with original horror titles; the genre only has 2.0% demand share here.

The most popular TV subgenres in Ireland

Here are our findings concerning TV subgenres:

  • Of Ireland’s largest subgenres, five are from the drama genre. The drama subgenre with the highest total demand from digital original titles in the quarter is sci-fi drama.
  • However, sci-fi drama is not the subgenre with most overall demand, that is the action/adventure subgenre superhero series.
  • Motoring is the only variety subgenre that appears in this chart across the markets in this report. Reaching 8th largest, the motoring subgenre ranks highest here in Ireland.

Download the free TV genre report for Ireland

Download this report now and discover the latest SVOD market demand trends for Ireland. Our comprehensive global TV demand report includes the following insights:

Ireland Domestic TV Insights:

  • We reveal the Ireland SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access based on audience demand for each platform’s digital originals.
  • Discover how SVOD market share trends in Ireland have changed over the last 24 months.
  • Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Discover the genre demand share for all digital originals in this market as well as the 10 most in-demand subgenres in this territory.
  • Find out the demand distribution of a selection of digital originals in this market.
  • Discover the top 20 digital streaming shows in Ireland, as well as 5 additional titles of interest to audiences.

Global Television Insights:

  • Find out theglobal SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access across 100+ markets; this has been calculated based on the worldwide demand for each platform’s originals.
  • A TV industry update for Q1 2019 detailing important market events concerning SVOD services.
  • This report also includes data for the following additional territories: Belgium, China, Hungary, Japan, Netherlands, Russia, South Africa, United Kingdom and the United States.

Note: This version of The Global TV Demand Report does not include any market share information for as yet unreleased SVOD platforms such as Apple TV+ (Apple TV Plus), HBO Max by WarnerMedia/AT&T, NBCU/Comcast’s Peacock, Quibi and Disney+. Parrot Analytics publishes this report each quarter, be sure to bookmark to gain access to the latest available market share report across all SVOD platforms.

After reading this article you may have a few questions, such as “How can TV series and SVOD platforms generate demand in markets where they are not yet available?” Please make sure to read our methodology for demand attribution and also our knowledge base article on how Parrot Analytics defines a “digital original” series.

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