The concept of “Content Travelability” aids decision making by revealing content demand in a market as a percentage of demand in that content’s home market.
Visit the publisher's website to read this article.
Strategy: The Importance of Content Travelability for SVOD Platforms
26 December, 2017
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.
Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms
The Global Television Demand Report
- Released each quarter covering 10 global markets
- Special section on the United States streaming landscape
- Catalog analysis, pricing power, bundling & franchises
- Insights to help you understand the economics of streaming
- Available for FREE with a DEMAND360LITE subscription