Insights

Most in-demand series on Peacock in January

3 March, 2022

The most in-demand show available on Peacock in January was Saturday Night Live. This show is one of NBC’s biggest assets.  Among all shows overall, it was the third most in-demand show in the US last month.  The sketch comedy series is the most in-demand show on the platform by a wide margin with 54.64x the average series demand.  Unfortunately Peacock is missing out on any exclusivity benefit that might incentivize more people to subscribe - the show is also available on Hulu. It’s a similar story with Law & Order: SVU, the fifth most in-demand show on Peacock which is also available on Hulu.

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WWE is proving to be a valuable franchise for Peacock.  WWE Monday Night Raw and WWE Smackdown both had over 20 times the average series demand last month, ranking among the most popular shows on Peacock.  It’s also clear that anime series are an important part of the mix of shows on Peacock.  Two anime series, Naruto and Jojo’s Bizarre Adventure were in the ten most in-demand shows on Peacock last month.

A feather in Peacock’s cap is Yellowstone, which was the fourth most in-demand series on the platform this month with 26.16 times the average series demand.  The show is conspicuously absent from Paramount+ due to a licensing agreement struck with Peacock in 2020.  Paramount has been trying to recreate the magic of Yellowstone with the spinoff series 1883, which was among the most in-demand new series this week and has recently surpassed demand for Yellowstone.

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