Image: F Is For Family, Netflix
Parrot Analytics’ industry-leading Demand Expression metric accurately measures content demand using an array of global data source inputs every day. The inherently cross-platform nature of the metric means that audience demand for television content from across the industry – SVOD, OTT, linear and cable – can be captured around the world.
In this article, we use Parrot Analytics’ powerful Demand Expressions to find out which titles are the most wanted television in the US domestic market, both for all titles and for the streaming services own digital original titles.
This week, two digital original titles became top ten SVOD titles in the United States that were not in the top ten highest demand titles for last week. The first of these titles is Netflix’s animated sitcom F Is For Family, which has had a strong increase in demand after Netflix released the show’s third season on November 30th. Compared to last week, F Is For Family has risen 39 places in the charts from 48th to 9th and more than doubled its average demand from 7.2 to 18.2 million Demand Expressions: these are the biggest such changes out of the whole top ten.
Amazon Prime Video’s award-winning comedy The Marvelous Mrs. Maisel also gained a substantial amount of demand compared to last week, jumping from ranking 21st last week to 5th this week after the show’s season 2 was released on December 5th.
At the top of the digital original top ten in the USA, Narcos and Chilling Adventures of Sabrina traded places. Demand for Narcos dipped slightly and the show is ranked second this week, making Sabrina once again America’s most in-demand digital original after a single week ranked second.
For Marvel’s Daredevil, demand increased by 12% week-on-week as the fan backlash to Netflix’s decision to cancel the superhero title continues to grow; Daredevil has enough demand to become the third most in-demand digital original title this week, overtaking Stranger Things.
In the overall chart of the most wanted television in the United States of America from any platform, including broadcast, cable and streaming, Spongebob Squarepants remains the number one title with the highest average demand over the week. Demand rose sharply for the show after the tragic death of creator Stephen Hillenburg last week and has remained high since.
Sitcom Brooklyn Nine-Nine re-enters the top ten this week after the show’s new network NBC teased details about the show’s season 6, due to start airing in early January.
Similarly, demand for fantasy epic Game Of Thrones increased by 26% after HBO released a teaser trailer for Season 8 on the 6th of December, in advance of the show’s return in April 2019.