OTT demand: The most wanted television in the United States (18 – 24 November, 2018)

26 November, 2018

Image: Big Mouth, Netflix

Parrot Analytics’ demand measurement platform provides insight into global, country-specific audience demand for television content. This global TV demand measurement standard corresponds to the total audience demand being expressed for a title within a market, including OTT tv measurement based on demand (demand for content on OTT platforms), and reflects the desire, engagement, and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

In the latest chart for the US, Netflix’s Chilling Adventures Of Sabrina is most in-demand digital original title for the week ended November 24th, retaining the shows place at the top of the digital original chart. However, demand for the show did decline 20% compared to the last week.

The drop in demand for Chilling Adventures Of Sabrina, as registered by our OTT television analytics technology, has also meant that there was less than a 2% difference in demand between that show and the second most in-demand title in the USA, Narcos: Mexico. Demand for the new season of Narcos in the USA surged by 59.7% from last week, increasing from 23 million Demand Expressions to 36.9 million in the show’s first full week of availability.

Demand for Netflix’s Big Mouth also increased from last week, growing by 30% as the streaming platform announced a third season has been commissioned and will release next year.

The only non-Netflix entry in the US digital original top ten this week is Hulu’s The Handmaid’s Tale, which stays steady at number eight. Chart stalwart Stranger Things also stayed steady at number three.

Demand for The Haunting Of Hill House also declined from last week and the show slipped a place to sixth in the chart, an expected result for the horror title as Halloween is fully replaced in audience minds by Thanksgiving. Superhero title Marvel’s Daredevil also declined in demand.

In the overall chart, Game of Thrones and The Walking Dead swapped rankings compared to last week; HBO’s Game of Thrones posted a 9% increase in demand from the prior week on the back of news about the upcoming final season.

It seems it wasn’t the week for superhero titles in the US as just like Daredevil in the digital original charts, CW’s The Flash dropped in ranking in the overall chart from last week.

Finally, NBC’s The Office reappeared in the top 10 at tenth, with a 33.7% bump in demand after star Steve Carell teased a reunion while hosting Saturday Night Live at the start of the week; demand for Saturday Night Live itself also increased.

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