This year at the BCWW event in South Korea, Parrot Analytics’ VP of Partnerships Jaime Otero presented a report titled ‘Challenges and Opportunities for OTT: The Local Operator’s Playbook for Survival in Today’s Global Market’, which delves into the evolving world of the streaming industry, highlighting significant shifts and trends.
A genre-specific analysis indicates a surge in demand for Animation (notably Anime) and a decline in Animated Comedies. Certain markets like the US, UK, and Japan dominate in producing universally appealing content. A spotlight on Turkish content revealed a burgeoning demand, particularly in the US, although the supply of internationally appealing Turkish content is still in the growth phase. Meanwhile, demand for Korean content is currently outstripping supply.
Download the presentation now to receive a comprehensive analysis offering a clear roadmap to navigate the dynamic OTT landscape, highlighting opportunities and areas for growth.
Outlined below are the learning outcomes from the presentation:
- Shift towards Non-English Content: Recognize the increasing global appetite for non-English content and its implications for content creation and distribution.
- Regional Content Dynamics: Comprehend the rising prominence of the APAC region in the global OTT landscape and the factors contributing to its growth.
- Genre-specific Trends: Identify current trends in content genres, including the surge in Animation demand and the decline in certain traditional genres.
- Concept of Travelability: Grasp the importance of producing content that resonates globally and the leading nations in this domain.
- Turkish Content Analysis: Understand the growth trajectory of Turkish content, its rising demand, especially in the US, and the challenges in meeting this demand with premium content.
To learn more and to download the presentation, click here.
