Insights

Parrot Analytics: Measuring the global demand for TV content

17 October, 2016

Parrot has developed a measurement called demand expressions where programs from Netflix and other over-the-top (OTT) broadcasters are able to be compared to the demand for other shows delivered via traditional or other means to the audience.

Visit Mediaweek to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription