In 2016 global audiences not only demanded less funny content but also, perhaps paradoxically, less scary content.
Visit Prensario Internacional to read this article.
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.
Exclusive global, regional and market-specific content and talent analyses
Rank 90,000+ talent in 50+ markets across all platforms
Rank 65k+ TV shows and 60k+ movies in 50+ markets across all platforms
FREE REPORT: Future of Entertainment Analytics
- $800 M+ revenue wins documented in real-world case studies
- 4× renewal accuracy & 7× sharper hit forecasts than industry norms
- End-to-end ROI blueprint - from concept greenlight to long-tail monetization