Scheduling Around Covid-19: Saturday Night Live

31 March, 2020

A Parrot Quick Insight

On March 16th, NBC’s flagship sketch comedy show Saturday Night Live was suspended indefinitely due to the Covid-19 pandemic. Scheduled to return to America’s airwaves on Saturday March 28th, NBC now faces the problem of what to replace the highly demanded show with.

So, what NBC show could be scheduled in Saturday Night Live’s place that would best please the audience who tune in for the SNL brand of sketch comedy? We looked at Parrot Analytics’ February US consumption affinity data to see which shows are most frequently enjoyed by SNL fans. The higher the affinity is, the more overlap there is between the two shows' audiences.

The two NBC shows with the highest affinity to Saturday Night Live are both late night talk shows. Late Night with Jimmy Fallon has 7.94x the affinity of the average NBC series and Late Night with Seth Meyers has 2.97x the affinity. It is not surprising that SNL fans have a high affinity to these series – both hosts are former SNL alums. We have previously shown that SNL episodes hosted by alums drive the highest peaks in demand for the series.

Of course, NBC is not the only network that could pull in SNL fans with nowhere to go. Below are four shows best suited to lure them. Similar to above, Late Show with David Letterman and The Graham Norton Show are late night talk shows; The Ellen Degenres Show is a daytime talk show; and Nick Cannon Presents is another sketch comedy:


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