Insights

Television demand across all platforms in the U.S. (19-25 April, 2020)

27 April, 2020

Image: Star Wars: The Clone Wars, Disney+

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Bikini Bottom is back on top of America’s television demand charts. Nickelodeon’s SpongeBob SquarePants gained 12.22% in demand after the release date for a new SpongeBob video game was announced last week. This surge moved the show up one spot compared to the previous week, making it the most popular series in the US once again.

In other news, a prominent superhero series raced its way back into the top 10. CW’s The Flash grew 28.85% in television demand last week following news about the upcoming Warner Bros ‘The Flash‘ movie. This caused the show – which won our Global TV Demand Award for Most In-Demand Superhero Series for the year 2019 – to move up from 23rd to sixth place in the overall charts.

Another familiar face rejoined the overall charts this week. Fox's Brooklyn Nine-Nine’s season seven finale aired last week, causing demand to grow 3.71%. This bumped the police sitcom up from 14th to 10th place overall.

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We have a first-time number one on the digital original charts. Disney+’s Star Wars: The Clone Wars grew 20% in demand as its third to last episode dropped on the streaming service last week. This allowed it to become the number one digital original with American audiences for the first time in the show's existence. It is the second Disney+ series to ever earn this place in the television demand charts. With two episodes left – debuting May 1st and May 4th (Star Wars Day) – the momentum for this series could keep it here for another few weeks. The show’s success also reveals the importance of Star Wars IP for Disney’s streaming service.

Meanwhile, Hulu’s Little Fires Everywhere gained 13.57% in demand after releasing its shocking finale. This mystery drama steadily grew its television demand through its eight episode run, and after the finale it moved up from 10th place to seventh on the digital original charts. Even those who read the book were surprised, as the television series had a different ending than the book.

Finally, Netflix’s Narcos rejoins the digital original top 10, while Tiger King: Mayhem, Murder and Madness dropped 33.62% in demand, suggesting its month-long hold on American audiences is coming to an end.

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