Television demand for content in the United States (09 – 15 June, 2019)

Parrot Analytics’ demand measurement platform is focused on providing actionable insights on global audience television demand for all television series, including broadcast television measurement, regardless of platform; each week we reveal our findings for digital series and overall series demand for the American domestic market. Our television demand data repository is the only global, cross-platform, country-specific audience demand measurement system encompassing over 1 billion data points per day in 100+ markets, including the United States.

For the week of the 9th to the 15th of June in the chart of all series in the USA ranked by television demand, Game Of Thrones continues to reign supreme with over twice the demand of the second most in-demand title.

The digital original series Black Mirror also appears on the overall TV demand chart, rising 17 places from last week to place in third. It is joined by fellow Netflix series Stranger Things in fourth and When They See Us in sixth. Stranger Things being this high on the chart is an excellent sign for the show as Season 3 does not release until July 4th: Could we see Stranger Things challenging Game Of Thrones for the title of most in-demand TV series in the United States in two weeks time?

Another high-rising show this week is Comedy Central’s The Daily Show, which returns to the chart in 9th having gained 7 places compared to last week. Conversely, with the most recent season’s finale now a month old, demand for the CW’s Riverdale has started to drop. Riverdale lost 8% of last week’s demand and dropped to eighth place this week.

Netflix’s dystopian sci-fi drama Black Mirror grew by a huge 60% in demand compared to last week to become the most in-demand digital original series for US. The gain of 25 million demand expressions is because this is the first full week since season 5 premiered on June 5th and further, during this week Netflix released a promotional music video featuring Miley Cyrus singing an original song as her Black Mirror character.

The digital original titles with the most television demand continue to be Netflix titles as alongside Black Mirror the Netflix series Stranger Things, When They See Us and Lucifer also remain in the top four. However, titles from other services make up the majority of the chart this week with Hulu’s The Handmaid’s Tale, Amazon Prime Video’s Good Omens and YouTube Premium’s Cobra Kai remaining high in demand.

With three titles in the US top ten SVOD demand, DC Universe continues to enjoy strong demand. This week, the recently premiered Swamp Thing has overtaken Doom Patrol to reach 9th on the chart.

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