Insights

Television series demand: The most wanted TV in the U.S. (February 10 – 16, 2019)

18 February, 2019

Image: The Handmaid’s Tale, Hulu

Parrot Analytics’ TV demand measurement system is based on Demand Expressions (DEx), the only global industry standard TV metric which captures the popularity of TV content across all platforms and markets. In this article, we investigate which streaming TV series, as well as Pay TV, broadcast, and linear TV series, are currently the most in-demand in the American domestic market. As each week, our charts are powered by Parrot Analytics global TV demand data.

The TV series in the week ending February 16th with the most daily average demand is HBO’s Game of Thrones with roughly over 100 million average daily Demand Expressions on the overall chart. For the past two weeks, no other title – either offered as a digital original from an SVOD service or airing on linear broadcast – has come close to the peak demand generated by Game of Thrones this year. Excitement from American audiences for the April release of the eighth and final season of the blockbuster fantasy series has continued to be very high.

In the digital chart, American audiences have continued to express demand for The Handmaid’s Tale on the back of the news that a third season will return on June 5th. Demand for the Hulu original series has been over 30 million daily DEx, making this the most wanted digital original series this week. Yet there is only a ~5% demand difference between The Handmaid’s Tale and Stranger Things, the Netflix hit show; both titles are currently on hiatus.

The other hit title from January, Titans from DC Universe, has also continued to perform solidly this week, moving down one ranking. In fourth place, demand for Netflix’s One Day at A Time has doubled week-on-week after the celebrated third season aired on February 8th.

The perennially popular Netflix digital original series Marvel’s Daredevil and Marvel’s The Punisher changed in rank from the prior week, with Marvel’s Daredevil moving up to No. 5 from No. 6. Except for two DC Universe titles, Star Trek: Discovery from CBS All Access and The Handmaid’s Tale from Hulu, the top ten chart was overshadowed by Netflix titles. Rounding out the top ten is Netflix’s buzzy new show Russian Doll with a 10% demand decrease compared to the previous week.

On the overall chart NBC’s America’s Got Talent has returned and American viewers have continued to express demand in the lead-up to the The Champions Results Finale. The reality talent series experienced an 8% rise in Demand Expressions from the prior week, moving up from the No. 10 spot. At the top of the chart, demand for The Walking Dead grew 25% as more casting changes are announced in the mid-season premiere. Meanwhile, demand for NBC’s Saturday Night Live grew 19% compared to last week as the sketch show returned from its midwinter hiatus.

Are you curious about which TV shows are most in-demand in your market? Login to the Demand Portal now or request a demo to get access to valuable insights for your content strategy.

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