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The state of streaming and TV in Romania Q2 2022: Netflix, HBO, CBS, Disney, NBC and BBC

6 July, 2022

Wondering who is winning in the streaming wars in Romania in Q2, 2022?

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Presented below is the section for Romania from The Global Demand Report. Enjoy!

Romania Genre and Subgenre Preferences for Series

  • Strong demand for shows like Las Fierbinti (10.6x) and Young Sheldon (8.3x), Romania had the third largest share of demand (13.0%) for comedy content in this report.
  • Drama was a popular genre with Romanian audiences. The 39.7% share of demand for the genre was thesecond largest in this report.
  • The variety genre was particularly unpopular in Romania. The 2.4% share of demand was the lowest given to the genre in the quarter.
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  • As the 8th most in-demand subgenre in Q2 2022, Fantasy Drama ranked higher in Romania than in any other market in this report.
  • Romania was one of three markets (along with Norway and Czechia) in this report where Animated Sitcom ranked in the top ten most in-demand subgenres.
  • Romanian and Norwegian audiences seem to have very similar tastes, the top 10 subgenres for both markets were identical in Q2 2022.
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Romania Originals Share of Demand and Demand Distribution

  • Content from The CW made up the largest share of demand across all markets with 3% demand share in Romania.
  • NBC achieved its third largest demand share with Romanian audiences in Q2 2022 with 4.8% - above the platform’s global share of demand (4%).
  • Netflix made up the largest share of demand in Romania in this report. The 7.3% demand share was lower than the global share of demand for the platform’s content (10.0%).
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  • Local comedy Las Fierbinti, from Pro TV, ranked as the 17th most in-demand show in Romania this quarter.
  • Action/adventure titles Moon Knight (17.54x) and Star Trek: Picard (13.55x) were in high demand in Romania in Q2 2022.
  • Stranger Things, from Netflix, was the most in-demand drama series in Romania this quarter with 21.46 times the average series demand.
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Top Series in Romania

Here are the top 20 most in-demand series in Q2 2022 across all platforms and networks in Romania:

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