Insights

TV Analytics for the United States: US Top 10 TV Shows (September 25 – October 1, 2016)

2 October, 2016
Image: Marvel’s Luke Cage, Netflix

Parrot Analytics’ global TV demand data is generated in real-time by a new type of TV analytics measurement system, which helps the industry understand what audiences want in 100+ markets around the world.

This week, many changes occurred in the top titles. Netflix’s latest Marvel series, Luke Cage, was released on September 30th; its average Demand Expressions™ over two days was greater than the demand for long-running champion Stranger Things (though not by much). Overall, demand for Mr. Robot fell by 30% after its finale, allowing American Horror Story to take the top spot.

In its first week after release, Longmire more than doubled in demand to overtake Orange is the New Black. Jessica Jones also rose back into the top ten, most likely bolstered by the huge popularity of its fellow Marvel show. With these new titles becoming popular this week, old favorites such as House of Cards, The Get Down, and Fuller House fell in the ranking. Demand for The Get Down and Fuller House decreased by 7%, but demand for House of Cards actually rose by about 2%.

Both Luke Cage and Stranger Things were among the most popular series overall this week, though with less demand than megahits Game of Thrones and The Walking Dead. However, the 20% increase in demand for the season finale of Starz’s Power enabled that show to overtake those hits to rank fourth overall. With only 2% less demand than Stranger Things, ABC’s Designated Survivor was the only new broadcast series to make the top ten.

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