Insights

TV content analytics based on United States demand data (28 September – 05 October, 2019)

7 October, 2019

Image: Disenchantment, Netflix

This week, Netflix announced Stranger Things Season 4 on Twitter. As a result, US demand for Stranger Things is up by 31% compared to last week, cementing its 15-week streak as America’s most demanded title. Our TV content analytics shows the strength of this lead, as the sci-fi drama has 59% more demand than the next most demanded title in the US. Stranger Things creators the Duffer Brothers were also in the news this week after it was announced that have signed a new, multi-year deal with Netflix to continue creating Stranger Things and new projects.

Elsewhere in the chart, multiple shows are moving into their fall season schedules and are seeing demand increases as a result. WWE Monday Night Raw is up 24% and two places from last week after returning to screens on September 30th as part of the WWE Premiere Week event. The revamped show’s new sets include pyrotechnics for the first time since 2017.

An even larger increase was enjoyed by NBC’s Saturday Night Live, which is up 53% week-on-week after the September 28th premiere of Season 45. The show is the third most demanded in the USA this week.

Finally, AMC’s The Walking Dead gained 14% demand ahead of the show’s Season 10 premiere on October 6th.

Netflix’s animated Matt Groening comedy Disenchantment is the tenth highest ranked digital original in our TV content analytics chart. Part 2 of the animated sitcom was released on Sep 20, although the show did not make it into the digital original top ten that week. However, peak demand for Disenchantment this week is 12% higher than the release day peak. This means that although US audiences did not flock to the title as soon as it was released, interest has picked up. A reason for this may be that after a lukewarm reception for Part 1, critics have so far been kinder to Part 2.

DC Universe’s Titans remains second on the chart as Season 2 continues to be released weekly. The superhero series has 54% more demand than Netflix’s third placed Dark Crystal: Age Of Resistance. This means that if it wasn’t for the presence of Stranger Things, Titans would be handily leading the digital original ranking. Titans also places on the overall chart, where it is ninth.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription