TV series demand across all television platforms for the U.S. (04 - 10 February, 2023)

14 February, 2023

Image: You, Netflix

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This week February 04 - 10, there were quite a few developments in both the streaming original and overall shows rankings. Among the overall shows ranking, Spongebob Squarepants still remained the top show after a further 15% increase made it 90 times more in demand than the average series in the U.S. this week. As mentioned last week, the recent Spongebob franchise platform game has led to renewed audience attention in the series. 

Saturday Night Live also had a 4% increase in demand this week, becoming 74.2 times more in demand than the average series in the U.S. The minor spike in demand came after Pedro Pascal’s skit on February 04. A 26% increase in demand saw South Park shoot up the ranking from ninth place last week to third place this week, with 62.6 times the average series demand. The uptick in demand for the animated series is unsurprising since its 26th season premiered on February 08. We expect to see it high up in the ranking over the next month as it continues to release new episodes every week. 

YTV’s My Hero Academia moved up the ranking to fifth place in the ranking with 58.2 times the average series demand this week, a 14% increase from last week. Demand for the show began tracking upward this week ahead of episode 19 (air date - February 11) of the current season, which begins the Dark Arc in the series. Among some of the series that had a decline in demand this week,The Walking Dead and The Simpsons both slid down the ranking by a few spots to take seventh and eighth place each; likely the effect of diverted audience attention this week. The CW’s The Flash made it back into the ranking in ninth place with 51.6 times the average series demand this week, the result of an 8% uptick which came after the first episode for Season 9 premiered on February 08. Given that this is set to be the final season for the show, we do expect to see demand for it track higher than the previous seasons over the next few weeks as more fans begin to tune in to the series.

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While the top four positions in the streaming original ranking remained unchanged for yet another week, there was still some interesting movement observed on the chart in the form of three new entrants this time around. A 16% increase in demand saw Paramount+’s 1923 enter the ranking and climb up to take fifth place with 29.2 times the average series demand. Renewed audience attention in the series comes right after its fifth episode aired on February 05, which was the first new content for viewers since the series decided to take a brief break for a few weeks after its last episode aired on January 08. 

HBO Max’s Titans managed to hold onto its position in sixth place this week as well, despite a 5% decline in demand. Meanwhile, seventh place was taken over by Netflix’s You, which premiered its latest season on February 09 and had 28.3 times the average series demand. While this 21% increase in demand is impressive, it is likely that we may just see another spike in demand for the show as more data comes in next week and more viewers tune in to watch the latest season, as long as audience attention doesn’t get diverted by other new releases. 

Speaking of diverted audience attention, while Star Trek: Picard had enjoyed a big surge in demand last week after its new trailer premiered at the AFC game, the series had a 16% decline in demand and slid to eighth place (down from fifth) in the ranking this week. On the other hand, Prime Video’s The Legend of Vox Machina entered the ranking in ninth place with a 26.3 times the average series demand, a 5% increase from last week. The spike in demand for the show came after its season finale aired on February 10. It’s likely to stay in the ranking for another week as audiences catch up to the episodes and the story.

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