Insights

TV series demand across all television platforms for the U.S. (09 - 15 October, 2021)

17 October, 2021

Image: You, Netflix

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This week, 09 – 15 October, while most shows have managed to retain their position, there was some movement seen among a few shows in the top 10 list. At the top of the overall list Spongebob Squarepants continues to lead the pack at 71.2 times the average series demand. However, Saturday Night Live is not too far behind with 68.9 times the demand average. Demand for the variety show is expected to remain high until it completes its 47th season, and seeing that it enjoyed another 5% increase in demand this week, it is highly likely to continue being neck to neck with Spongebob for the top position until then.

AMC’s The Walking Dead saw a 7% increase in demand this week, making it the fourth most in-demand series in the US, up from sixth last week. The dystopian show has been in the midst of airing episodes from its seventh season, and the latest one had a surprising twist in the story which prompted an interview with the showrunners to discuss what happened. The series currently has 47.1 times the demand of the average series in the US. YTV’s My Hero Academia remained as the third most in-demand series with 51.7 times the demand average, and a 3% increase in demand this week.

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Ted Lasso remains the most in-demand digital original this week, with 41.6 times the average series demand, followed closely by Titans which had 41.2 times the demand average. The battle among the top three shows looks tight with Netflix’s Squid Game coming in third with 40.9 times the average series demand. The consistent global popularity maintained by the Korean drama even a month after its release is impressive, with a report estimating that the series will be worth $900 million.

 Hulu’s Only Murders in the Building rose up to be the sixth in-demand digital original in the US this week. The series has been steadily rising up and capturing audience attention, another asset in Hulu’s catalog which could work to its advantage and retain subscribers following the announcement of the price hike this month. Another series that climbed up the charts this week was Netflix’s You, which saw a 32% increase in demand after its third season released on October 15. In the short span of time since its release, You has gained positive reviews, and spurred quite a few conversations after the ending twist. The series currently has 27.1 times the average series demand in the US and it will be interesting to see if it continues to gain traction and remain on the top 10 charts next week as well.

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