Insights

TV series demand across all television platforms for the U.S. (10 - 16 January, 2021)

18 January, 2021

Image: The Simpsons, FOX

Overall - Demand VS Market Average.jpg

For the week of January 10 – 16, Cobra Kai remained the most in-demand show in the US for the second straight week. It had 118.7 times the demand of the average series in the US. The series released its 3rd season (its first as a Netflix original) on January 1st.

Attack on Titan was the second most in-demand show in the US this week, up two spots from last week. The series is currently airing its final season, scheduled to conclude on February 1st. The show has been steadily growing in demand over the course of its last season and with three more episodes left it has room to go higher yet.

Demand for The Mandalorian was down 25% this week. The show released its final episode on December 18th, saw high demand around the holidays, and spent a number of weeks at the top of the most in-demand chart. However, interest in the show has fallen from its peak so the question remains how long it will stay in the top 10. Especially as Disney+ turns its attention to its next big original, WandaVision.

Demand for Saturday Night Live was down by 10% this week, moving the show down to the 7th most in-demand spot for the week. It has not ranked this low since the end of November following a three-week Thanksgiving break. The show has been on hiatus since December 19th.

It is interesting to see Jeopardy! hold onto the 10th spot this week. Last week saw a jump in demand as Ken Jennings hosted the game show, the first of a new rotating series of hosts. The fact that the show was able to slightly grow its demand this week could be an indicator that new hosts are boosting interest in the long-time favorite quiz show.

Digital Original - Demand VS Market Average.jpg

Cobra Kai was the most in-demand digital original for the past week. Despite its chart-topping performance, demand for the show is down 15% from last week as the binge release spike in demand dissipates.

There was little movement in the top 10 digital originals chart this week. The top 5 series each held onto their spot from last week. But, with the exception of Stranger Things whose demand was up by less than 3%, demand for the other top 5 series decreased. Cobra Kai, The Mandalorian, and Star Wars: The Clone Wars have all concluded their latest season and are trending downward indicating a shake up at the top of the digital original chart may be imminent.

The Expanse jumped back into the top 10 digital originals chart this week. With 31.9 times the demand of the average series it is the 9th most in-demand digital original in the US for the week. It is currently airing episodes of its latest season.


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