Insights

TV series demand across all television platforms for the U.S. (11 - 17 December, 2021)

19 December, 2021

Image: Cobra Kai, Netflix

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This week, December 11 - 17, Spongebob Squarepants remained at the top of the list, with 73.6 times the average series demand, despite a 3% decrease from last week. Similarly, South Park also retained its position in second place with 65.3 times the average demand, despite a 12% decrease in demand. We expect to see an increase in demand for the series once more next week, following the release of another South Park special titled ‘South Park: Post Covid: The Return of Covid’ on December 16.

Saturday Night Live saw an 8% increase in demand this week, after it was announced that the final SNL show of 2021 would not have a live audience or musical guest due to covid. The sketch comedy currently has 59.2 times more demand than the average series in the US, placing it third on the top 10 charts. The Flash moved up the charts once again, following a 3% increase in demand. It had 42.1 times the average series demand, making it the seventh most in-demand series in the US for the week.

Sesame Street also had a 9% increase in demand after the show celebrated its 50th anniversary with a new documentary on HBO last week. The documentary has become quite popular as it explores the story behind one of the most iconic shows on television and the themes behind some of the storylines.

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Amazon Prime Video’s The Wheel of Time is still the most in-demand show this week, seeing a 4% increase in demand following the release of episodes six and seven, which were released on December 10 and 17. The show will head into its season finale this week on December 24, and as a result, we expect its demand to increase again next week. It will be an interesting battle to see which fantasy show comes up on top as The Witcher is likely to see a much bigger increase as well, after the second season released on December 17. The show already had an impressive 28% increase in demand this week, making it the fourth most in-demand digital original with 36.4 times the average series demand in the US.

Titans had a 5% increase in demand this week, with 32.8 times the average series demand in the US, pushing it up the charts to become the sixth most in-demand digital original for the week. La Casa De Papel saw a 19% increase in demand this week, signaling a shift in audience attention as the focus moves to upcoming releases. The Spanish drama series slid down to the ninth place on the charts with 32 times the average series demand.

Speaking of upcoming releases, Cobra Kai saw a 23% increase in demand this week as Netflix began focusing their marketing efforts on the show ahead of the season four release on December 31. This included a full trailer with exciting surprises, and an interview with the showrunner where it was revealed that the fifth season of the show has already concluded filming. Fan anticipation for the new season remains high, making the show 33 times more in demand than the average series in the US this week.

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