Insights

TV series demand across all television platforms for the U.S. (19 - 25 February, 2022)

28 February, 2022

Image: Ted Lasso, Apple TV+

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This week, 19 - 25 February, Spongebob Squarepants remained the most in-demand show with 65.6 times the average series demand in the United States, slightly down from last week when the show saw a surge of interest following announcements from ViacomCBS about an expansion of the Spongebob franchise.

Euphoria jumped into second place this week with 55.8 times the average series demand.  This demand bump comes ahead of the season 2 finale which aired on February 27th so should be reflected in next week’s demand. 

The Walking Dead moved up the rankings this week from 10th to 6th place.  The show is currently in the middle of releasing episodes in its eleventh and final season so there is still a lot of potential for the long-running and hugely popular series to grow in demand as it brings its story to a close.

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Stranger Things moved into the top 10 overall shows in the US this week as its demand rose by 12%.  This increase in demand comes following the news about a release date for Stranger Things season 4, now set to be released in two parts this year (May 27th and July 1st).

Among digital original series, The Mandalorian remained the most in-demand for the week with 41.2 times the average series demand.  The Book of Boba Fett meanwhile has fallen in the rankings to third place.  This suggests that The Mandalorian is still the core show in the Star Wars TV universe while Boba Fett is a spinoff whose demand will not hold up as well over time.

Paramount+’s 1883 made its debut in the top 10 ranking this week.  The show has seen a surge in demand as it approaches its upcoming finale.  Fans of the show were also recently rewarded with an announcement of more episodes and a spinoff set during the Great Depression.

Ted Lasso saw the largest increase in demand among digital originals this week, up over 20% from last week.  This seems to be driven mainly by the show’s recent win as the SAG awards for best comedy series.  This is yet another award for the show which has already had an impressive winning streak at last year’s Emmys. 


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