Insights

TV series demand across all television platforms for the U.S. (21 - 27 August, 2021)

30 August, 2021

Image: Nine Perfect Strangers, Hulu

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This week, August 21 – 27, there were a few shows that saw quite an increase in demand and climbed up the charts. While Spongebob Squarepants remained the most in-demand show in the US with 83.3 times the average demand, The Walking Dead rose to the second position. As mentioned last week, the AMC series has just begun releasing its season finale episodes and so far it is off to a great start. Fans have been kept engaged with some Easter eggs leading to some interesting theories, and the show has also boosted numbers for AMC Plus. The series now has 58.6 times the average demand, a 17% increase from last week.

 Canadian children’s show PAW Patrol grabbed the eighth position on the charts this week with 35.4 times the average series demand. This 19% increase in demand could be driven by the release of the new PAW Patrol movie on August 20, leading to children revisiting the beloved show.

 A show that surprised us this week is Rick and Morty. The Adult Swim animated series sat at the tenth position last week, and judging by the steady decline in demand, it seemed that it would not have made it to the top 10 list this week. However, the series made a comeback with a 7% increase in demand, grabbing the spot of the seventh most in-demand series in the US this week. This increase could be because of fans re-watching the series as the season 5 episode 9 release date draws closer. We expect to see another surge in demand for Rick and Morty once the episode releases.

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Among digital originals this week, the top three positions remain unchanged. Titans is still the most in-demand digital original with 45.6 times the average series demand, followed by Stranger Things in second place and Ted Lasso in the third with 42.5 times and 39.6 times the average demand respectively. While Stranger Things had a 4% decrease in demand, Ted Lasso on the other hand had a 6% increase. If this trend continues, we will likely see Ted Lasso take over Stranger Things next week.

 WandaVision moved up a spot with a 7% increase in demand. The Marvel Studios show now has 29.7 times the average series demand and is the sixth most in-demand digital original in the US this week. This increase comes after the third episode of Marvel’s What If…? Released recently, and fans began drawing comparisons between the animated series and WandaVision’s villain twist. The director of the show also recently revealed the story behind WandaVision’s most iconic grief line, which could have led to fans revisiting the episode to re-watch the scene.

 Hulu’s Nine Perfect Strangers had an explosive increase in demand and entered the top 10 list with 27.8 times the average series demand. This 58% increase came after the show’s fourth episode release on 25th August. The show’s star-studded cast and storyline on the wellness industry has drawn a lot of attention lately. With only four episodes out and another four on the way, we can expect to see more of Nine Perfect Strangers on the charts in the following weeks.

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