Insights

TV series demand across all television platforms for the U.S. (22 - 28 April, 2023)

2 May, 2023

Image: Star Trek: Picard, Paramount+

top10- 2023-05-01-overall.png

For the week of April 22 - 28, Spongebob Squarepants remains the top show with 85.3 times the average series demand, representing a slight 5% increase from last week. This increase could be due to new episodes or special events related to the show. South Park, on the other hand, saw an 11% drop in demand but is still the second most in-demand series with 70.3 times the average series demand. 

The Flash had a 12% increase in demand this week and rose up to take fourth place in the ranking with 63.1 times the average series demand. This increase could be two-fold: attributed mainly to the ninth episode from its series finale season which aired on April 26, and the recent The Flash movie debut at CinamaCon 2023. The main uptick seems to have begun after the episode aired, however. This makes sense when we take into account that the series is now only two episodes away from concluding for good. Meanwhile, The Simpsons fell to fifth place with a minor decrease in demand and Game of Thrones rose up to take seventh place despite not having any notable spike in demand; in fact, it fell by 4% compared to last week.

It is worth noting that Sesame Street is back in the overall shows ranking in eighth place thanks to a 4% increase in demand, which made it 52.2 times more in demand than the average series. Saturday Night Live, however, saw a steep decline in demand with a 19% decrease and fell to ninth place in the ranking with 52.1 times the average series demand in the U.S. for the week. This decrease could be due to the show not having any significant events this week since the last episode aired on April 16 and the next one is set to air on May 06.

top10- 2023-05-01-originals.png

The Mandalorian remained in first place despite a 13% decline in demand. This decrease could be due to the end of the season on April 19 which may have caused a shift in audience interest. Stranger Things remained in second place with almost the same level of demand as last week, 57.7 times the average series demand. Ted Lasso rose up to third place after a 4% spike made it 49.8 times more in demand than the average series in the U.S. for the week.

Meanwhile, Star Trek: Picard fell to fourth place due to a 7% decrease, but still had a high level of demand with 47.7 times the average series demand. Titans remained in fifth place with 39.7 times the average series demand in the U.S., a 3% increase. The Witcher was back in the ranking thanks to an impressive 63% increase that put it in sixth place; the show had 38.8 times the average series demand. We can attribute the increase to the recent announcement of the third season’s dates along with the trailer that was just released on April 25. The response to the trailer though has been concerning, signalling possible trouble for the already announced season four.

After enjoying a lot of audience attention last week, The Marvelous Mrs. Maisel fell to seventh place with 26.3 times the average series demand (-14%). It's important to note that the TV show returned to screens for a fifth and final season on April 14, so we do expect to see demand for the show shoot back up again as it heads closer to its finale which is set to air on May 26. For the first time in recent memory we see Crave's Letterkenny in the ranking. It took tenth place with 24.4 times the average series demand, a 2% increase. While the Canadian series hasn’t released any new content (its last season ended in December 2022), the increase is likely because of the news that CAA recently signed with New Metric Media, the studio responsible for creating Letterkenny and its spinoff series Shoresy.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription