Insights

TV series demand across all television platforms for the U.S. (25 September - 01 October, 2021)

3 October, 2021

Image: Star Wars: Visions, Disney+

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This week, 25 September – 01 October, despite a 6% decrease in demand, the number one spot on the charts remains with Spongebob Squarepants with the show having 73.0 times the average series demand. Saturday Night Live also retained its position as the second most in-demand series with 53.6 times the average demand. The long running variety show recently premiered its 47th season, so we definitely expect to see a rise in demand for the series next week.

My Hero Academia also retained the third position, same as last week, with a 2% increase in demand, with the anime having 51.5 times the average series demand in the US. Rick and Morty slid down to the ninth spot this week, and now has 41.2 times the average series demand, a 7% decrease in demand from last week. Stranger Things saw a 14% surge in demand after the Netflix TUDUM event, where fans were treated to a new trailer of the upcoming season for the sci-fi show. The show rose up the overall list and is now the fifth most in-demand series in the US with 45.4 times the average series demand.

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In the digital originals list this week, there was considerable movement among shows. Stranger Things topped the list, and this is the first time in a very long period where we see no Marvel shows in the top 10 list. Netflix’s Squid Game has been vastly popular since its launch, and has broken through with audiences more quickly than Netflix’s other recent hits. The Korean series is now the fourth most in-demand digital original with 33.4 times the average series demand, a 46% increase from last week.

Disney+’s Star Wars: Visions had the highest surge in demand (56%) this week following its release on September 22. The animated series received good reviews before its official launch, which had a lot of fans anticipating its release. The show is 33.1 times more in-demand than the average series in the US this week, and it will be interesting to see if the longevity of the series matches that of the other Star Wars shows. HBO Max’s Doom Patrol also had a 34% increase in demand after the first four episodes of its third season released last week. The DC series is now the seventh most in-demand digital original in the US this week. Another series which saw a notable surge (16%) and entered the list at the tenth position on the digital originals top 10 was Cobra Kai after Netflix’s TUDUM event, where they revealed the release date of the fourth season and treated fans to a new trailer.

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